YOU WERE LOOKING FOR :American Express Marketing Strategy
Essays 481 - 510
In five pages this paper discusses how the Firestone tire fiasco prompted the TREAD Act legislation and considers the company's re...
This paper examines how inefficient marketing plans for the Millennium Dome hindered attendance and profitability. This five page...
such as mobile or cellular telephones and lap top computers, as well as being internet users. We may also want to target early ado...
The entry into Hong Kong is one that will suffer from a range of barriers, such as language and culture. For this reason the use o...
which at the time seemed to be quite a stretch for BMW, and quite optimistic. The plant was expanded in 2000 to give the company ...
In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...
In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson...
In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...
In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...
In ten pages this paper examines the marketing strategies of this fictitious regional small hotel. Twelve sources are cited in th...
In eight pages this paper discusses Quaker Oats, Gatorade, the sports drink industry in a consideration of management, marketing s...
In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...
This paper examines the marketing strategy involved in promoting the Bear Creek Golf Course. This twelve page paper has two sourc...
In seven pages this essay considers a product's four stage life cycle in a discussion of company implementation strategies regardi...
In ten pages this paper considers the evaluation of the Cuban Missile Crisis that is presented in Donald Kagan's book The American...
some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...
the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...
both computer components and actual PC computers. He did so by buying retailers surplus stocks at cost, powered them up with graph...
operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...
and moves from strength to strength as in 1996 the brand supplied a total of 6,000 athletes at the Olympics from a total of 33 cou...
for its innovative tendencies (Holstein, 2002). While the smaller businesses has been Canons niche, during the early 2000s...
About 30 percent of the REIT itself is owned by Kan Am, a German investment syndicate (Stimets, 2005). The...
Lewis and Clark expedition would be on American soil right up to the point it crossed the Rocky Mountains (Fritz, 2001)....
but these problems had now been resolved. The destination was also being marketed as competitive as a winter-sun destination, a ni...
blankets are heavy. The provision of warmed with infrared lights does not have the weight problem, but this is less suitable as th...
is not greatly adversely affected by the downtime of line configuration changes. Gomes, et al. (2003) investigate a company...
familiar with. Before using the case study, theory should be explored to provide a basis for discussion. II. Marketing Operatio...
from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...
that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...
Ps are superfluous. When the product is sound, however, price will be important as well. Goods and services can vary in their qu...