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Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

A.H.M. Jones' Athenian Democracy

In four pages this text is reviewed and comparisons are made between Athenian and American democracies....

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Analysis of Jack Nelson Pallmeyer's The School of Assassins

In five pages this paper analyzes the text that recommends closing the 'School of the Americas' that contributes to Latin American...

Mission and Application of the NCQA

In five pages this paper presents an overview of the National Committee for Quality Assurance and its mission which is to assess A...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

U.S. Workforce and the Role of African American Women

In 3 pages this paper discusses how women's involvement in the U.S. labor force was profoundly influenced by the role of African A...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Sinclair Lewis's Babbitt and Use of Satire

live up to its name with a great deal of glass, chrome and a lot of managers and executives with a great deal of attitude but few ...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Main Street by Sinclair Lewis

In two pages this paper examines how American small town life is unsympathetically portrayed in Main Street by Sinclair Lewis....

Analysis of Mona in the Promise Land by Gish Jen

In five pages this paper examines and analyzes this Chinese American novel first published in 1996....

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

2 US Colleges Admissions Essay Samples

In four pages this paper discusses 2 admission essay samples for an Asian student who wishes to study at an American college or un...

Native American Clients, Counseling

This essay pertains to counseling Native American clients. Four pages in length, four sources are cited. ...

Prison Overcrowding, as a Flaw in Criminal Justice

This paper focuses on prison overcrowding as an ethical issue that affects the American criminal justice system Three pages in len...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

Marketing McBride

it was. The offices are not national and are located in regional areas, or there may only be a single office. This...

Influences In The Market Maximized/Market Minimized Model

stimulate and change the way that the market is operating. For example, socio-economic aspects such as the way that fashions emerg...

American Ethnic Literature

do, and does if people are given the opportunity to study and read such work. While many could well associate Amy Tans work...

Aqualisa Case Study; The Quartz Shower

water pressure, which when resolved required the insulation of an additional shower pump, and temperature control. The showers, wh...

Religion in the History of Early America

faculties, they "won admirers by their eloquence" (Norton et al 33). The Jesuits drew on science to predict "solar and lunar eclip...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

How the Internet Is Transforming Marketing

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...

Civil War Issues

as part of equally bad legislation; and finally, it led directly to violence such as that which earned "Bleeding Kansas" its dread...

Market Research

The use of focus groups following on from the distribution and collection of information from question as would facilitate an in-d...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...

The Impact Of Economic Change On The Capital Markets With Reference To Bull And Bears

but the recovery would be long for those that still had money in the stock market during the crash. It would be 1956 before the sa...