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Essays 1201 - 1230

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

American Airlines' Marketing

to travelers. Rationale The long period of economic expansion enjoyed in the US throughout most of the decade of the 1990s ...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

How Cinema is Dominated by America

both elements are evident to greater and lesser degrees in each and every film that is produced in America and Europe film (Kerri...

RU486 and its American Societal Impact

In nine pages this paper examines the abortion pill's socioeconomic effects upon America. Six sources are cited in the bibliograp...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Psychiatry's Impact on African Americans

This research paper addresses how African Americans have been misdiagnosed by psychologists and psychiatrists. The writer relates ...

Factors Behind FDR's Splendid Deception

This paper examines the ways and means FDR utilized to hide his paralysis from the American public. The author also discusses lai...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

American Dream of Home Purchase

In five pages the American housing market is examined in terms of supply and demand, social effects, and narrowing the class based...

African Culture and Ideology and Its Impact Upon African Americans Past and Present

In this paper consisting of six pages the 'Africanness' thread that continues to link contemporary African Americans to their past...

Complex Union of Marriage

does begin to notice the details of her life that she used to overlook, such as returning home, windblown and sunburned, and disco...

American Women's Movement and the Impact of the Second World War

women. Working outside the home was not an easy task for married women with children. Mary T. Norton, congresswoman from New Je...

Failure of the American Family as a Sociological Model

In six pages this paper discusses the various issues that have undermined the American nuclear family as a failed sociological mod...

Americans with Disabilities Act and its Impact

context of employment, it also prohibits discrimination in the enjoyment of services and this includes services offered by adopti...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

The Financial Situation of the American Express Company

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Major U.S. Automobile Manufacturers

In seven pages this paper examines Daimler Chrysler, General Motors, and Ford in an overview of American automobile manufacturers ...

American Soldiers and Impact of Testing Nuclear Weapons

In ten pages the nuclear testing that occurred from 1945 until 1963 are examined in regards to the health consequences on those U....

Market Conditions and Economics

In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Impact of Media Violence on American Youth

This paper examines the affects of television violence on American children. The author provides statistical data to support his ...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

The New York Stock Exchange (NYSE) and Foreign Firms

(Anonymous, 1992). The NYSE has been and still remains one of the most respected and certainly among the most recognizable of the...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...