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Essays 1261 - 1290

American Women's Movement and the Impact of the Second World War

women. Working outside the home was not an easy task for married women with children. Mary T. Norton, congresswoman from New Je...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Art and Music A Reflection of and an Impact to American Culture

This paper examines art like a diversity of art to discern its impact on our culture. World War II's Rosie the Riveter is explore...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Causes and Impacts of the American Dust Bowl

The American Dust Bowl was one of the earliest large scale illustrations of the ecological damage that this country incurred as a ...

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

Economic Systems and Related Questions

distribution of the goods. For this reason a commodity economy may also be referred to as a centrally planned economy. The ...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

Argentine Exporting of Security Systems

would suffer a loss (U.S. & Foreign Commercial Service And U.S. Department Of State, 2004). Because of this risk, it is easier for...

Book Review of Thomas Paine's Common Sense

was apparently encouraged by leading minds of the time the work was completely his, indicating he was not working, so to speak, fo...

How To Successfully Franchise in East Asia

East Asia. The student has posed 4 ideas form a literature review, these are that P1. The success of international franchising ...

Market Analysis of BOH Tea Company

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

American Society, Interactions of Malaysian Women, and the Impact of Cultures

being considered is observation. Direct interview techniques can be important as well, however, in analyzing why these women cont...

120 Years of American History

interrupted by the First, and especially the Second World War, when women in large numbers went to work for the first time. Many ...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Consumerism Perspectives of Thomas Frank and Susan Strasser

the development and marketing of a product--Procter and Gambles Crisco, a solid vegetable shortening that went on the market in 19...

Lenovo and IBM

2005). Net income for 2004 totaled (in mil.) $135.0, which was a modest 3.5 percent growth (Meyer, 2005). It seems fitting that ...

Exporting Computers to Kenya

both computer systems and the Internet on the rise. Though South Africa is considered the "leader" in such a field, Kenya is defin...

U.S. Market and Cellular Phones

hang onto their customers and poach more of their competitors (Its Cell..., 2006). Every major company started quiet campaigns e...

America and IKEA

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...

African American Teens and the Psychological Impact of Pregnancy

makes clear, efforts are needed in order to explore the reasons why African American adolescents often do not seek prenatal care a...