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Essays 451 - 480
product placement and marketing. While branding is essential, it is not the only thing. The question regarding whether consumer...
rushed new products to market too quickly without examining safety and reliability issues - thereby harming a variety of stakehold...
and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...
most important driver of organizations long-term financial performance" (p. 155). The case of Wal-Mart Stores Inc. entering...
The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service,...
faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...
In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ...
In twenty one pages this paper discusses the ABC Company in a consideration of the customer satisfaction component of Total Qualit...
1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...
In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...
In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ...
In fifteen pages this research paper considers the importance of customer satisfaction and the importance of its evaluation. Eigh...
In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...
show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...
In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...
what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...
transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...
In twenty eight pages the technology of CRM is examined in terms of systems' technical proficiency and software. Ninety two sourc...
Customers, and TQM Opportunity A manager who is presented with the challenge of opening a new retail branch of a company in an ex...
cases when staying at a hotel or motel, it will be the front desk that the customer will call when a problem or need arises. How ...
In five pages this paper considers the management of grocery inventory through the ECR method and examines a grocery retailer's po...
In seven pages this research paper evaluates the tobacco industry in terms of customer satisfaction. Twenty sources are cited in ...
This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...
In ten pages the lack of workplace diversity and its implications regarding customer relations are examined. Twelve sources are c...
In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...
reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...
personal computer was gaining popularity, but was nowhere near what it is today. In discussing anything related to e-commerce, one...
that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...
need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...
company of System Management Software, Inc. (SMSI), and is an indication of the way in which it was the internal development that ...