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Essays 481 - 510
bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...
argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...
order to assess which is going to be the most cost effective operations (Berges, 2004). If we apply this to real estate then th...
and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...
2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...
to the way the medium reduces the barriers to trade. Companies in different areas and even different countries can compete, often ...
is not greatly adversely affected by the downtime of line configuration changes. Gomes, et al. (2003) investigate a company...
to maintain trust between the people engaging in transaction" such that customers remain entirely satisfied with the level of trus...
Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...
In ten pages the lack of workplace diversity and its implications regarding customer relations are examined. Twelve sources are c...
In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...
In twenty eight pages the technology of CRM is examined in terms of systems' technical proficiency and software. Ninety two sourc...
cases when staying at a hotel or motel, it will be the front desk that the customer will call when a problem or need arises. How ...
Customers, and TQM Opportunity A manager who is presented with the challenge of opening a new retail branch of a company in an ex...
In five pages this paper considers the management of grocery inventory through the ECR method and examines a grocery retailer's po...
In seven pages this research paper evaluates the tobacco industry in terms of customer satisfaction. Twenty sources are cited in ...
This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...
The fundamental objective of services marketing is to "design, deliver and communicate a superior value proposition to your servic...
Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach...
behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...
a personal decision and the effect is not singular but one of accumulative effect. For many it is deemed that the weight gain is s...
does to customers access to library holdings. Digital Divide. This is the concept of the inequities between those who have...
that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...
changes. Gomes, et al. (2003) investigate a company in the textile industry, one that supplies knitted clothing to its cust...
to increase spending. For example, most, including the Tesco and the Sainsbury and Visa Nectar card scheme give the equal of a 1% ...
the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...
reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...
need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...
that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...
personal computer was gaining popularity, but was nowhere near what it is today. In discussing anything related to e-commerce, one...