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Essays 61 - 90

Alcohol Advertisements and College Student Binge Drinking

missing classes, falling behind and ultimately losing whatever funding may have accompanied ones higher education is but one repre...

1920s' Culture

The 1920s saw the real advent of the moving picture, as well as the very first flight across the Atlantic Ocean (James Madison Col...

Toy Advertising and Ethics

Daner is being forced to compromise his principles by a client who accounts for $1 million of his business (Velasquez, 2005). But...

Contract Law and Term Breaches

an offer is made as a promise to a wide audience where there is not the need for bilateral communication. In looking...

Online and Print Marketing at Starbucks

the second type of need is that of psychogenic, these are needs that arise from some type of tension, such as the need for recogni...

Discussion of Time Magazine's Current Issue

In two pages this paper discusses the target audience of a current Time Magazine issue in an overview of such topics as marital st...

Internet Dangers and the Vulnerability of Children

In ten pages this paper examines how children using the Internet makes them vulnerable to various dangers including tobacco and al...

Company Rights and Alcohol Advertising

This paper contains twelve pages that support an argument that 1st Amendment rights are being violated by the restrictions and ban...

Winn Dixie Marketplace Supermarket Advertising Analysis

late-30s. She has the hair of a woman who cares about her looks but little time to go to any inordinate lengths to present a mode...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Joe Camel Cigarette Advertising and Legal Opposition

In six pages this paper discusses the case against R.J. Reynolds regarding its advertising campaign featuring 'Joe Camel' in a con...

Ad Rejection and the Broadcast Media

In six pages this essay arguments on the issue of whether or not broadcast media should be able to reject advertisements with cont...

Questions on Legal Research Answered

In five pages questions regarding legal research are answered and include topics such as lack of consent regarding an individual's...

Advertisement for a Stunt Acting School Course

This paper examines textual and structural elements of such an advertisement in 5 pages. Two sources are cited in the bibliography...

Society and Personal Ads

notes that the tradition of cruising for "pen pals" through contact ads, as he calls them, got its popularity because the ". . . U...

Self-Regulation Within the Liquor Industry

out above its competitors. There is no law in the land that can prohibit advertisers from portraying their products in the most a...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

The Changes in Advertising from 1920 to 1940

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

Representations of Black Women in Media

black women and women of color. There is a saying that "beauty is in the eye of the beholder," which attests to the epistemologi...

Case Study : Mt McKenzie Winery

to increase sales even more outside the country, emphasizing both the U.S. and Britain first and then, considering other European ...

The Eyes of Dr. Eckleburg

no face, instead, the eyes are behind an enormous pair of glasses which are sitting on a non-existent nose (Fitzgerald). Nick, who...

Considering the Question Are 'All Sales Final?'

In a paper consisting of five pages an individual responds to the City's advertisement to surrender all firearms for $100 and lear...

Specific Culture Marketing

audiences. One company that achieves this is the insurance company Cigna. In a recent advertisement that show a father and two ch...

Can Consumers Find Advertisements Useful?

In a paper consisting of five pages the usefulness and informative aspects of advertisements in terms of consumers are questioned ...

Offer and Acceptance in an Australian Contract Case

a advertisement using a social networking site, so that the advertisement appears on the internet. However, we do not need to look...

Hewlett Packard

the market. This sums up the strategy of a company which wishes to be a leader rather than a second mover in...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

Targeting Advertisements Effectively

example of how ads must contain some aspects which specifically speak to the target market in question. The ad shows a young man i...

Assessing Women's Perceptions of Women in Advertisements

methods are more useful when the researcher seeks to determine attitudes and perceptions. Creswell (2003) speaks to the former vi...