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Essays 61 - 90

Specific Culture Marketing

audiences. One company that achieves this is the insurance company Cigna. In a recent advertisement that show a father and two ch...

Case Study : Mt McKenzie Winery

to increase sales even more outside the country, emphasizing both the U.S. and Britain first and then, considering other European ...

The Eyes of Dr. Eckleburg

no face, instead, the eyes are behind an enormous pair of glasses which are sitting on a non-existent nose (Fitzgerald). Nick, who...

English Law Regarding Contract Law

If this were an acceptance this would have to be an "unqualified expression of assent to the terms proposed by the offerer" (McKen...

Alcohol Advertisements and College Student Binge Drinking

missing classes, falling behind and ultimately losing whatever funding may have accompanied ones higher education is but one repre...

Electorate Polarization Decline and Political Advertising

In twenty pages this paper discusses the negative electorate repercussions of political advertisements. Twelve sources are cited ...

Society and Personal Ads

notes that the tradition of cruising for "pen pals" through contact ads, as he calls them, got its popularity because the ". . . U...

Public Service Campaign on Drug Abuse

but they are not unreachable if the firm does their homework. Sixteen to twenty-five year olds will not respond, research has show...

Discussion of Time Magazine's Current Issue

In two pages this paper discusses the target audience of a current Time Magazine issue in an overview of such topics as marital st...

Internet Dangers and the Vulnerability of Children

In ten pages this paper examines how children using the Internet makes them vulnerable to various dangers including tobacco and al...

Company Rights and Alcohol Advertising

This paper contains twelve pages that support an argument that 1st Amendment rights are being violated by the restrictions and ban...

Winn Dixie Marketplace Supermarket Advertising Analysis

late-30s. She has the hair of a woman who cares about her looks but little time to go to any inordinate lengths to present a mode...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Joe Camel Cigarette Advertising and Legal Opposition

In six pages this paper discusses the case against R.J. Reynolds regarding its advertising campaign featuring 'Joe Camel' in a con...

Ad Rejection and the Broadcast Media

In six pages this essay arguments on the issue of whether or not broadcast media should be able to reject advertisements with cont...

Online and Print Marketing at Starbucks

the second type of need is that of psychogenic, these are needs that arise from some type of tension, such as the need for recogni...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Stark Laws And Other Issues

is referred for tests, a medical code is given to that referral (Dietrich, n.d.). If a clinic of several physicians, for example, ...

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Print Advertisements of the 1940s' Reflecting Society

In seven pages this paper discusses how society of the 1940s was reflected in the print advertisements of the time period. Six so...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

The Changes in Advertising from 1920 to 1940

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

Analyzing Martha Stewart Everyday Colors® Advertisement

which begins, "We have 256 wonderful paint colors. You have infinite possibilities" (Martha Stewart Everyday Colors, 2003; p. 45)...

Alcohol and Changing Attitudes

Quite clear in the first of three representations, the macaw is blurred in the second appearance and completely distorted in the t...

TV Beer Advertisements

In six pages this paper examines the television advertising campaigns of Budweiser beer. Seven sources are listed in the bibliogr...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

Targeting Advertisements Effectively

example of how ads must contain some aspects which specifically speak to the target market in question. The ad shows a young man i...

A BUSINESS PLAN EXAMPLE FOR AERIAL ADVERTISEMENT

is to launch this service in three secondary markets, then obtain feedback by having the advertisers involved handing out surveys....

Assessing Women's Perceptions of Women in Advertisements

methods are more useful when the researcher seeks to determine attitudes and perceptions. Creswell (2003) speaks to the former vi...