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Essays 391 - 420

Assessment of JetBlue

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

The Strategies and Competitive Environment of Google

The writer examines Google Inc., looking at the strategies found at business and organizational level. The writer then considers t...

Tools for Public Relations

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...

Can Go Case Study

This 4 page paper is based on a case study supplied by the student. The financial performance of the fictitious firm Can Go is exa...

Global Supply Chain Management

offer and be able to identify the best ways of managing a global supply chain so that the barriers are worth overcoming. To con...

Mekong Bottled Water Case Study

of the debtors had exceeded their credit limit, and two have accounts that have amounts outstanding beyond period three (totaling ...

Maximization of Shareholder Value by a Firm

perception on it; After all a business with no social considerations will not necessarily be maximising its profits, as many peopl...

Price Wars

in the long term they may suffer the losses in the sort term, especially if it has the potential of driving another firm pout of t...

Competition and Concentration

if national or even regional barriers. Competition policies and controls are also managed in the same way, on a national or region...

Starbucks; Past, Present and Possible Future

new ideas; Schultz sees many new style espresso bars in the cosmopolitan capital of Milan and foresees a great potential in this ...

Starbucks; Past, Present and Possible Future

teacher, Zev Siegel a history teacher and Gordon Bowker a writer. The name Starbucks originated with the novel Moby Dick by Herman...

Magna and the Potential Acquisition of GM's European Interests

first glance this may not appear to offer many advantages, the central and eastern European car market is performing badly at the ...

Cultural Differences in an Acquisition

The writer looks at the problems faced by Indian firm Nicholas Piramal India Ltd (NPIL) when acquiring a western firm. The managem...

HRM at Acer

The writer looks at the way human resource management takes place at the computer firm Acer. Three different HR policies are used ...

McDonalds and Their Strategy

The writer examined McDonalds. looking at the firm in the context of different business ideas. The first section considers the in...

Hutchison Whampoa Limited; Operations, Potential Expansion and Marketing Challenges

include any ship of the UKs largest port; the Port of Felixstowe, as well as Harwich International, Thamesport and a major interes...

Callaway Golf

sell a large number of items. An economy of scale is a reduction in cost of producing each unit as a result...

Starbucks; From Humble Origins to Global Phenomena

can be examined. 2. History The first coffee shop was opened in Pike Place Market in Seattle, however, as with many...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

Hewlett Packard; Analysis and Strategic Plan

This 25 page paper looks at Hewlett Packard and its history, including the merger with Compaq, assesses the current position and t...

iTunes Marketing

and would not consider using any other site other than iTunes due to the high level of brand loyalty. Sarah is in...

Business Process Re-engineering - Implementing a New ICT System

how ICT could be introduced with a new system that will change the process in an organization and the way the processes and models...

Market Research

The use of focus groups following on from the distribution and collection of information from question as would facilitate an in-d...

TQM and EFQM

to the tea lady. Quality is seen as the establishment of goals that reflect and determine quality in the product manufacture and ...

Leadership and its' Impact on Organizational Performance

the difference leadership could have on performance, or is there a different influence? The concept of good leadership being refl...

Black and Decker and the Use of Leading Indicators

This 3 page paper looks at what economic indicators may be useful for Black and Decker and discusses what they might mean for the ...

How The Sarbanes-Oxley Act Can Help A Firm Protect Its' Cash

is likely to impact on internal controls and protecting cash come under section 404 (Bryan and Lilien, 2005). Under this section ...

Law Offices Of Jeter, Jackson, Guidry, And Boyer

more clients and are very likely to lose loyal employees. They should develop a plan to deal with Brad. a. The first step is to me...

Where did Starbucks Go Wrong?

recent press release he stated that he had a vision 25 years ago, that "that a store can offer a welcoming experience for customer...

Friedman and Corporate Social Responsibility

standards is not specified and therefore, one must assume that the moral demands which are made by society or more important than ...