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Essays 31 - 60

Caribbean Restaurant Business Plan

prior to deciding to open his own Caribbean restaurant. The owner began as a waiter and worked his way up to manager. The owner al...

A Walgreen's Acquisition

In five pages the target suggestion for an appropriate Walgreen's pharmacy chain is Rite Aid Corp. and also discusses the reasons ...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Biggest Hacking in U.S. History

Just before Thanksgiving 2013, malware was installed on Target's security and payments system that was designed to capture all the...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

BMW; A Research Proposal

the different strategies that BMW has adopted the question remains, why have they been unable to break their market constraints an...

Johnson & Johnson as an Investment Option

managing director of Ortho-Cilag Pharmaceutical Limited in the United Kingdom in 1986; in 2001 he unofficially took over daily ope...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

A Branding Plan for a Photography Company

a high level of disposable income, often in the public eye. 3. The Product The final product, referred to as a Premier Portrait,...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

WWW, Demographics, and Marketing Information Systems

information system. These include Plog Research, the web site of the Kentucky Cabinet for Economic Development, FreeDemographics....

Target Stores and an Application of Tuckman's Stages

groups help to define their operation and behavior, but the groups also take on a dynamic of their own. Tuckman observed sm...

Human Resources and Target Corporation

its helpful to point out the importance of a well-run workforce on this level -- and the cost it takes to replace it. The general ...

Three Companies Suitable for Target Inc. to Acquire

Club. The acquisition will increase potential economies of scope and scale, and together both firms will be stronger. The merger w...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Entrepreneurial Healthcare Product Presentation

identify the target market (Kotler and Keller, 2008). As the product is an application for smart phone, the first characteristic i...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Fashion Research Paper on Interchangeable Pockets or Hoods

market compared to the older teenage market (Simpson et al, 1998). This is a trend that does not appear to be decreasing (Euromoni...

History and Positions of Wal-Mart and Target

Gibson - a barber from over at Berryville - started his stores with a simple philosophy: "Buy it low, stack it high, sell it cheap...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Increasing Business for Dubai Internet City

the following two years. 1. Introduction Dubai Internet City is a well established high tech business park, the 300 million squ...

Sega and Nintendo An Analysis of Business Competitors

1999). Sega Dreamcast was introduced with a multimillion dollar marketing campaign in the fall of 1999 (Ham, 1999). Sega had pro...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

STARBUCKS TO GO - STRATEGIC ANALYSIS

The On-The-Go concept will be set up in the lobby of office buildings (or the main building of a corporate campus) - and it will h...

Final Project Proposal, Childhood Obesity Research

This paper offers an overview of the plans for a research study that pertains to childhood obesity. The study will target a specif...

Ahold and Groupe Casino at Potential Takeover Targets for Tesco; A Financial Analysis

may make potential good acquisition targets are Ahold and Groupe Casino. Ahold operates in the US and in Europe, Groupe Casino is ...