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An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

Advertising and Its Relation to Psychology, Sociology, and Mass Communications

or negatively (Bharadwaj, Tuli, & Bonfrer, 2011). Moreover, both systematic and idiosyncratic risks can be managed effectively thr...

Accents, Stereotypes and Communication

that Berger is not originally from Louisiana as his accent is not what they expected. He explained that his accent is "the Yat acc...

Role Ambiguity Causes Problems for Company

with each manager for one hour each week. The staff left the meeting feeling enthusiastic about the new program. Players * John:...

Film and Communication Theory

instance), and externally (how the cinematic techniques used communicate with one another, and with the audience, to convey some t...

Ancient Egypt, Its History and People

did happen, as Hatshepsuts rule illustrates (Hillard and Wurtzel 25). A particularly interesting aspect of her rule is the way in ...

Advertising Campaigns and Nonverbal Communications

In nine pages this paper examines the nonverbal communication of facial expression in a fictitious company's advertising campaign....

Verbal and Nonverbal Forms of Interpersonal Communication

In eight pages interpersonal communication is discussed in an overview that includes consideration of the importance of both verba...

Communication and the Building of Teams

In eight pages theories by Peters, Deming, Waterman, and McGregor are discussed in this examination of team communications and tea...

Experiment on Multicultural Communication

In ten pages this experiment on multicultural communication evaluates the effectiveness of ebonics or nonstandard English as oppos...

Former Soviet Union and Communications

to how communications takes place in these nations, many of which are attempting, to varying degrees, to adopt a democratic system...

Post First World War Culture and Radio

In six pages this paper examines the cultural significance of radio since the First World War and how it led to TV and Internet me...

Rogers, Ellis, and Erikson and 21st Century Business Psychology

This research paper of 8 pages considers how the business environment has been influenced by these psychologists. Included are El...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

'Anesthetic' Words and Communication

In seven pages communication is examined in terms of various nuances, phrases, styles, and cultural roles. Six sources are cited ...

Intercultural Communication Issues

in one anothers language are able to correspond via such Internet programs as ICQ more readily and with fewer cultural barriers. ...

Teaching Writing

This paper argues that writing is not an inborn talent but a skill that can be learned and mastered. It also argues that each spec...

Psychic Hotline Television Commercials and Persuasive Communication

In six pages this paper discusses the underlying persuasive communications methods employed by psychic hotline TV commercials with...

Airwaves, the 1st Amendment of the Constitution, and FCC Regulations

In twenty pages this dissertation hypothesis considers the conflict between the First Amendment of the U.S. Constitution and Feder...

Terminology and Communication Style of Stockbrokers

In six pages this paper discusses stockbrokers in terms of communication style and terminology. Four sources are cited in the bib...

Intercultural Communications and Irish Americans

massive prejudices against immigrants and of extraordinary displacements of people from their communities of origin, the question ...

Volleyball Officiating, Coaching, Nonverbal Communication and Nuances

that allow officials to understand what is happening at different areas of the court, whether or not their own line of sight is im...

Privacy Rights and and Government Wiretapping

also been a significant breach in individual privacy, inasmuch as computers have been structured to extrapolate personal informati...

A NYU Downtown Hospital's Administration Issues

NYU Downtown Hospital, 2002). As such, the hospital serves the Manhattan neighborhoods of Wall Street, Chinatown, SoHo, TriBeCa, B...

Chinese and Mexican Communication Across Cultures

When addressing someone in China, one should remember that in China, family names come first. So for example, Mr. Li Hongjun would...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...

Overland Trail Experiences of Women and Men and Identity Differences

In five pages this paper considers how gender identity differences characterize the diverse experiences of men and women on the Ov...

Age Appropriate Sexual Behavior Perceptions

In five pages this paper discusses perceptions that are developed by age appropriateness regarding sexuality and considers what pa...

International Communications and Tourism's Power

In fifteen pages this paper discusses the role tourism plays in the development of international communications. Fourteen sources...

Guidelines for Document Editing Creation Manual

In five pages this report considers how to create a company manual for business communications that will be concise and provide in...