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Essays 511 - 540

The Weakening of the British Currency

This 3 page paper looks at an article published in the Wall Street Journal in September 2008 concerning the British Pound (Sterlin...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

ANALYSIS OF CODING ARTICLES

despite the low response rate, that the sample was representative of the study, as the sample represented tended to encompass all ...

Tannen: “Sex, Lies and Conversation”

cover many different subjects in the course of one conversation. I have found just the opposite to be true. I can remember sitting...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Articles on Issues Pertaining to Canadian Aboriginal Peoples

who she was will be lost. His sources (cited in footnotes) include scholarly articles and books, and Carrs own journals. His met...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Childhood Mental Illnesses

ADHD assessment tools"; he also questions how ethical it is to give "dangerous and addictive drugs to children" (Stolzer, 2007, p....

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Annotated Bibliography on Special Interest Tourism

This book is a comprehensive look at different types of special interest tourism (SIT). A goof introduction gives a strong overvie...

Bernard Gordon's 'Elia Kazan: Hero or Coward?'

were refusing to speak. They were not going to name any names of people who may have been, or were, communist sympathizers or comm...

An Article Review on a Human Motivation Theory

of both his Preface paper and this new paper. Maslow states that his purpose is to: "formulate a positive theory of motivation w...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Underage Drinking Opinions

a fact of life, and one can choose to drink or not. If American youngsters were taught to handle alcohol from an early age in the...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Mancur Olsen's Dictatorship, Democracy and Development

try to find a theory that would incorporate both and work well in a system of government. Olsen (1993) recognizes that "The star...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Art Questions

page. The use of negative space to enhance the darkness of the central image is important to creating a tone for the site, and th...

Ian Wilmut, Keith Campbell, and Colin Tudge's 'Cloning Can Help Humans and Animals'

became more complex over time. With the entrance of Dolly the cloned sheep, however, the public was hit hard with the reality of ...

An Article on Diversity Management Critiqued

zero-tolerance attitude as is expected from everyone else. Referring to such existing literature as Riccuccis "Cultural Diversity...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

NY Times Article, A Critical Analysis

This research paper/essays offers a critique of an article "'No Child Law' Is not Closing a Racial Gap'" by Sam Dillon, which was ...