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simply offering a low price" (Porter, 1985; 120). The premium that the product, or service, can command as a result of this differ...

seem flustered with General Motors decision to emphasize the "40 mile range" of the Volt, seeing it as thoroughly unimpressive and...

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

This 7-page paper focuses on a marketing analysis of the Harvard Business School case study "Reversing the AMD Fusion Launch. The ...

China offers potential for exporters of many products, This paper assesses the potential for wine to be exported to china by looki...

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

outlets. If the economic conditions of the nation under assessment are deemed to be conducive to success, then further inve...

In ten pages this research paper discusses CSG Systems in an international marketing report that includes business history, produc...

In nine pages this paper presents a marketing analysis of Lincoln Golf Cars in terms of the Philippines as an export location with...

result in costly withdrawals, as when Caterpillar Inc. recently was forced to close a factory in Scotland. Careful study of foreig...

preset limit of course does not translate to having no limit. One cannot just go buy an airplane on their Amex card without the as...

In eight pages this paper examines the marketing strategies of Victoria's Secret and the surprising lack of competition in this lu...

In five pages a prospective aviation charter business is examines in a startup overview that includes business and financial plann...

upper hand when it comes to stabilizing the job market. This, according to Samuelson, is what has been primarily responsible for ...

term gain, balancing the books, and fearing the worst often do not become successful. Other authors suggest that such failure is d...

sparked interest in the nonprofessional realm. Other methods that Nike might want to employ would be to promote and package the ba...

In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performa...

and interactive capabilities that offer both benefits and restrictions. The business person must use these to his or her own advan...

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...

In thirteen pages this paper examines the various factors associated with real estate management and includes industry competition...

in keeping with their MTV and Nickolodeon roots, but Viacom also has acquired Blockbuster Video and Music, Paramount Studios and S...

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

In five pages this report examines US Eastman Kodak in this overview of the camera industry, its products, competition, and market...

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

In a paper consisting of ten pages a Turin, Italy's hotel opening is examined in terms of the impact of such significant elements ...

In eight pages this examination of the home entertainment industry focuses on films with a discussion of sales markets and video r...

In five pages Marxism and capitalism are compared in terms of Mansfield's capitalism definition that includes markets, competition...