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Essays 211 - 240

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

incentives such as the provision fridge units and in store promotional materials. Distribution of the bottled, caned and the conce...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Atlantico Inc Case Study

the next month in stock at the end of each month. This gives us the following. Figure 3 Purchase budget January February March S...

Ford; Selling Cars

seen in many other industries, companies with the best sales force will often be the most successful, as long as the product is ac...

Pricing Decision Case Study

demand Demand 200,000 150,000 25 Price 20 15 25 Elasticity 1.00 Table 2 Elasticity in 2002 Old amount New amount % change in de...

Management Accounting ; Restaurant Case Study

(f) 19.50 Contribution per check (h) (g - f) 10.50 Now we know the level of contribution per check we can calculate the amount of...

InterClean; Job Analysis and Training Design

training will be delivered, performance standards and feedback. 2. Job Analysis The first stage is to consider the job that is g...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

The Problems of Football Clubs and How to Increase Revenues Through Ticket Sales; A Research Proposal

This means that it is important for football clubs to understand the way they can make money and how their financial situation cou...

Upgrading Riordan Manufacturing's Working Information

production and procurement of raw materials also should assist the company in planning for the future. Riordan currently has mark...

PetSmart Finance

(2007) report that Americans spend $41 billion a year on their pets, a figure expected to increase to $52 billion in two years. M...

Avon's Transformation

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...

Assessment and Needs for the Sales and Marketing Systems at Riordan

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

Flight Control

to increase credibility for many firms is the way that other users review the products. The app store allows for this and ion the ...

A Plan to Increase Revenues at Manchester United

may either be leveraged and held until decline and then either sold or abandoned once the decline stages reaches a non viable fina...

Marketing Case Study of GLT

model. The decision has been made to retain the model of the hard sided case, even though there is a movement towards a frame wi...

Sales Management

are many ways to motivate a sales force. Carmichael (2009) suggests: set clear expectations which tells the people exactly what is...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

Forecasting Sales Using Regression Analysis

The company must identify factors that have the ability to have a significant impact on monthly sales of Treat. Some of those...

Sales Success Factors

is by carefully planning primary and secondary sales calls, developing a careful questioning strategy and preparing responses (May...

Boeing Airlines, International Sales, and Ethics

global market Boeings response was to strengthen its forces. In August, 1997, Boeing completed a merger with another commercial j...

Contract Law Mistakes and Fraudulent Misrepresentation Case Study

Partridge v Crittenden [1968] 1 WLR 1204 will apply, and as such the advertisement is only an invitation to treat, as offering for...

Quicktrip Donuts Marketing

Because of this, Krispy Kreme stores and outlets attract customers in droves. There is probably little surprise as to why Quiktri...

3 Corporate Marketing Questions Answered

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

Strategic Formulation Within E-Commmerce

In todays highly competitive technological landscape, all electronic business operations must be efficient and effective. For exam...

Case Study on Atchison Corporation

valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...

Case Study Involving the Sale of Goods Act

the right to part with the goods, and the buyer will be able to enjoy quiet possession of them; the goods will correspond to the d...

The Diminishing Importance of the iPod in Apples Product Portfolio

product has a cost of production that averages the same as the organization as a whole. Table 2 Extrapolated iPod contribution to...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...