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Essays 811 - 840

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

New Mexico's Senator John Arthur Smith and Representative Antonio Lujan

New Mexico State Legislatures web site as real estate appraiser. He resides at an unspecified address in Deming and can be reache...

New Search Engine for the Chinese Market

relevant influences that will reflect in the potential search engine user need. The market is China is one that is growing rapid...

A Whitepaper on FInancial Reform

signed into law several sweeping financial reforms aimed at stabilizing an economy in danger. As with all reforms, the Dodd-Frank ...

Intermediaries and the Liquidity Problem

are loaned out. The development of mortgage bonds also saw the banks package mortgages to allow investors to purchases pools of lo...

Short Term Collateral Loans

place that has a significantly lower value than the inventory firms may be unwilling to utilize inventory as collateral in this wa...

A Tool Against Child Abuse

This paper considers A-1654, a new New Jersey law requiring the education of new parents about what constitutes child abuse and ho...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

LINCOLN SAVINGS & LOAN: REASONS AND SOLUTIONS FOR FRAUD

Accounting and auditing fraud is, unfortunately, nothing new. During the early 2000s, a whole slew of accounting frauds...

How is Net Present Value Influenced by Competition?

this tool is impacted by the market conditions. A key input into the equation is the revenue that is produced; this will be impact...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Assessing the Distribution Aspect of the Marketing Strategy

numbers of the product, otherwise there is a risk of product shortages, and an unsatisfied demand created by marketing benefiting ...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

McBride Online Security Policy

the loan processes. The firm will start by attracting loan applications. The implementation of the loan application process will r...

The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

MORTGAGES AND LOANS

Guard members are all eligible to apply for VA-backed mortgages (Eligibility for the VA Home Loan Program, 2010). Basically, VA lo...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Counselor's Plan for One Student

He fails to do homework. His homework and studying are the most contentious issues in the family with daily conflict and yelling. ...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Market Research Proposal for A Starbucks Fruit Juice Drink

times. As the firm has a core competence in beverages it is logical that if the firm is looking at renewing and increasing sales b...

Sources of Debt

assets, which may have an opportunity cost and constrain way those assets may be used (Nellis and Parker, 2006). For example, if r...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

FONTERRA CO-OP AND BUSINESS STRUCTURE

comes to action. Another issue is that of the financial structure of the company. The heads of Fonterra are supporting par...

Analyzing Method's Industry

Method at present, but as the case notes, in 2006 Methods "total annual sales were approximately 10% of Procter & Gambles sales in...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...