SEARCH RESULTS

YOU WERE LOOKING FOR :An Examination of Automobile Advertising

Essays 511 - 540

Degrading Business Ethics Balancing Human Welfare and Corporate Profitability

"special rewards". Berkley Wellness Letter. (1994, Jan). Saving Womens Lives (Reducing Deaths from Lung Cancer). The Univer...

Transplantation of Organs and Ethics

encourage organ donations and the wisdom of encouraging healthy people to risk their health by donating organs to strangers (Scott...

Political Advertising Changes Since the Eighties

coupled with the ever-increasing divide between the major political parties has created a campaign scenario which is vastly differ...

The Hidden in Plain Sight Persuaders

basic factor in their lives. In the case of the buzzing that is related to BzzAgent the communication is intended to sell a produ...

Operation of a Foreign Office

feeling (Conflict Research Consortium, 1998). More real examples of cultural mishaps: * Denise Taylor receives an URGENT message ...

Defining Public Relations

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...

UK Automotive Industry and Market Forces

lines shows that as the price for the goods increase more suppliers will want to supply the market, they are attracted by the high...

Merger Between Pharmacia and Upjohn

In five pages this paper examines the pharmaceutical industry in a consideration of the Pharmacia and Upjohn merger with such topi...

Analysis of an Advertising Age Marketing Article

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

The Use of Marketing Strategies in China

The current status of media in this country is developing at a very rapid rate, indeed, the government are taking measures to rest...

Marketing and Advertising in the Media

marketing as these are my preferred brands. The advertisements of this type may not be the trigger of the initial desire for these...

Propaganda and Art

his predecessor, Constantine, Justinian did not want to be challenged in either his role as the emperor or his right to create his...

Types of Advertising on the Internet

on the page, it seems to me that they could be very effective. For example, being diabetic, I accessed an informational page on di...

Effective Advertising

and the message very clearly. It is this that is the greatest difficulty; ensuring the advertising is not only noticed, but that t...

The Boxed Slave Known as Aunt Jemima

fictitious biography for her, while a succession of real-life women portrayed Aunt Jemima at county fairs and various bake-off com...

AFLAC and GEICO Advertising

companies (SuperBrands, n.d.). One of their earlier amusing spots had a dog laughing at its own about the cost of his insurance (S...

Case Study Questions and Answers on Proctor and Gamble

too much money on it. We just spent a paragraph discussing that pricing a product too low would likely drive away...

Cinema Persuasiveness

G-1). While such anecdotal evidence certainly suggests that films affect how we behave, the empirical evidence on this subject is ...

Advertising and Consumer Behavior

confusions would occur for brands using a similar message strategy" (i.e., would consumers get mixed up as to who the advertiser r...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Kentucky Fried Chicken Marketing Changes

the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...

Government Prohibition of Tobacco Advertising and its Youth Impact

al determined, for example, that prior smoking behavior of a family ended up being the most important psychosocial predictor of fu...

A Research Proposal in Advertising Psychology

57). International advertising, then, requires an understanding of the variations that influence the psychology of advertising, i...

Graphic Artist Milton Glaser

Arts ("Milton Glaser," 2005). He would for the most part get his education in New York, but his stint in Italy likely broadened hi...

Promotion and Advertising Distinctions

in the minds of the customer and helps stimulate demand for the product" (McNamara, n.d.). Promotion includes ongoing advertising...

Changes in Advertising and Technology

Technology and Advertising Many large corporate advertisers are looking for ways to reach larger markets and to demonstrate...

Advertising and Sex

advertisers perspective, to products and commercials if there is sexual imagery presented (Video Age International 12). In anot...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

CORPORATE IMAGE AND “GREEN” ADVERTISING: A LITERATURE REVIEW

give and take with sustainability. Its all in the way of sustainability" (Mohan 2009). Yet the chances are just as good tha...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...