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Essays 61 - 90

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Media Plan for Legends Golf Club

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

McDonald's And Obesity

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

Baldrige Award Assessment

In five pages an examination of the Baldrige Award and its encouragement of competitive knowledge and learning is presented....

Income Inequality News Analysis

In seven pages income equality is considered in an examination of post September 2000 Business Week and Fortune business journals....

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Student Case Study on International Borrowing

In five pages this student submitted case study discusses foreign currency borrowing considerations by a company in an examination...

A Review of Psychological Egoism

the way in which the world operates" (Yost egoism.htm). Feinberg, however, argues that this theory is not infallible. He claims th...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Nurses and Controlling Infection

appropriate. Also, when changing bed linens it is imperative that the soiled bed linens get placed in a bag and not into the clea...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Relationships with Parents and Effects of Divorce

In seven pages two journal articles are applied to an examination of how divorce affects relationships with parents....

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Leadership as a Privilege

In one page this essay discusses the privileges of a leadership that is earned in an examination of successful leadership qualitie...

Enlightenment Theories and Rights for Women

In five pages this paper assesses equal rights for women in an examination of the Enlightenment theories expressed by Gouges, Woll...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

Veganism

chicken and fish, because they are not mammals, a true vegetarian eats no flesh of any kind. "Vegans, in addition to being vegetar...

Book of Judges

was dictated by the author or that every word is a word of God directed to human for their salvation," as many of the words in the...

The Second Coming by Yeats

that second coming, beginning with a sense of hope, but finished with a sense of fear or dread: "The Second Coming! Hardly are tho...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

Social Classes in Pakistan

In seven pages this paper examines Pakistan's social class structure in an examination of people's lifestyles and how they vary so...

Sociocultural Values in The Makioka Sisters by Junichiro Tanizaki

In five pages this essay discusses Westernization of Japanese society in an examination of sociocultural values within the context...

Achilles' Shield in 'The Iliad' by Homer

In five pages the importance and symbolism of the shield of Achilles is considered in this examination of Homer's epic....

Humanism and Existentialism

whatever they become, defining their being through a projection of what they foresee of themselves in the future....

Philosophy Approaches

what is real and what is perceived, and the one is not dependent on the other. Naturalism states that it is the laws of nature whi...

Printing Company's Complex Financial Decisions

long term may also be considered, allowing for the ease with which a new long term income generation may be developed and replace ...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...