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Essays 391 - 420

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Federal Express and the United Parcel Service

of corporate warfare. Both companies seemed to almost burst on the scene, but in reality both have the histories that make ...

Prescription Drugs' High Costs

In five pages this paper discusses prices in the pharmaceutical industry in this consideration of high prescription drug costs wit...

Canada's Hotel Business

Canada face the same problems that union workers around the world do, and similarly those who are employed without benefit of unio...

British Airways Market Research

In nine pages this report considers British Airways in a market research examination that discusses the airline industry as a whol...

Why American Businesses Need to Remain in the United States

In five pages the negative impacts of outsourcing American companies overseas with statistics on the apparel and steel industries ...

Overview of iGetSmart.com

In ten pages this paper considers the electronic meeting point between printing customers and the print industry in this examinati...

UK and Jobs in Technology

In twenty pages the United Kingdom job market is examined in terms of employment in the technology industry with a hi tech work ta...

Global Travel and International Management

In five pages this report considers the pharmaceutical industry in an examination of world travel and international management wit...

Analysis of eCommerce

(Steenkamp and Roberson, 2002). Changes in information technology occur frequently, which makes it essential that any E-business ...

Kuwait's Private Education Industry and an Application of Porter's Model

is attempting to take away some of the market share of the existing companies in that sector. The first thing to consider in this ...

U.S. Nuclear Power Industry and its Historical Development

reactor or core where the heat is generated and fission takes place within a controlled environment (Marcus and Levin, 2002). A c...

Wholesale Insurance and Relationship Building

fill an interim customer role. Customer value is defined as the value that a company can gain from customers over time. Th...

Turkish Textile Industry and WTO's Impact

international trade is also exposing the country to a number of threats. The desire to join the EU may have provided some protec...

Qualitative and Quantitative Research on Marketing for the UK's Airline Industry

be in the answers of many people. This indicates the importance of marketing. If low cost carriers, who are able to differentiat...

Ireland, China, and ICT

reforming the state owned IT enterprises as well as encouraging a range of research and development in the areas of software and i...

United Kingdom's Post 1945 Newspaper Industry

both sides of a point of view would be represented, with sensationalism being seen as giving too much attention so some aspects of...

Retail Industry Labor Issues

1999 many companies, such as Iceland and Sainsburys had already brought in the policy rather than leaving it until the last minuet...

Evaluation of the Construction Industry of India

2004). The relaxation of controls has also enabled greater imports to take place bringing in essential equipment and goods...

UK Supermarket Industry Analysis

profit in the UK supermarkets when compared to the countries. This was a lengthy government investigation, however, it was found t...

Analysis of Amerada Hess US Energy Company

indication of success, for this we need to look at profits and the profit margin. The first figure that may be considered is that ...

Position and Competitive Strategy of Dyson

The market for vacuum cleaners started in earnest when the Hoover, a former saddle maker, that had an ailing business employed Mur...

AverMedia Technologies Analysis

develop the "user-affordable video overlay card that can be used in the production of professional broadcast quality video" (AverM...

NYC Health Club Proposal, The Six Moons Gym

the body to do it in style. Indeed, people of all ages, socioeconomic levels, and of both genders are flocking to health clubs to ...

UK Tourism and Travel

is that of a significant improvement in commercial aviation. The advancement of tourism from the vast increase of commercial avia...

AOL and Time Warner Company Financials

that of Control Video Corp (Alsop, 1997). The aim of the company at this time was to be an online company that specialised in the ...

Wine Industry in Bulgaria

increased presences may be a viable options. When we look at the average spend, the largest section of the UK wine market t...

Retailing of the United Kingdom and the Structure, Conduct, and Performance Model

efficiency in the same terms as Pareto (Nellis and Parker, 2000). In this idea of efficiency it is the point at which here needs t...

Could Diversity Management Add Value to The Hospitality and Leisure Service Sectors?

The writer examines the idea that increasing the level of diversity management in the hospitality and leisure industry may help t...

An Examination of American History from 1865 until 1920

as some type of punishment. According to Burkin (1999), the question of the black "freedmen" was also a thorny one. Some politic...