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Essays 391 - 420

P and O Ferries Marketing Plan Development

of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...

Internet Strategy of British Airways

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

Overview of 'Fannie Mae'

would otherwise be unable to qualify for a mortgage loan to do so (Hoovers, 2003). In short, Fannie Maes core mission is to make h...

Case Study on E*Trade

of confidence by the investors regarding the companies future. This is not a direct indication of strength, but does indicate a ma...

Water Sports Development and Marketing in Cuba

to sustain it long term. Per capita GDP in 2002 was only $2,300 (Cuba), and that figure cannot be seen as being merely "relative"...

Electronic Commerce and Southwest Airlines

advancing the commercial airline industry, for example, Southwest was the first airline to offer a frequent flyer program that off...

Retail and Electronic Commerce

what customers will logically expect from these companies. As can be expected, new models are being created for these so-called "...

Strategy and Nordstrom's

Grandpa may have argued with customers, but such is never the case today. As mentioned above, customer service is one of the hall...

New Zealand Airline Prospective Business

fly, thereby saving time and energy they would have to expend to drive for three or four hours (Robinson, 2000). Organizational a...

Sir Tom Farmer and UK's Kwik Fit Company

to succeed. Finally, most entrepreneurs are more interested in the start-up and early cycles of a business. Once a business beco...

777 Launch from Boeing

around metropolitan airports were lodging and winning lawsuits focusing on noise, and carriers were becoming concerned about the a...

Two Part Examination of British Airways

journeys as well as the requirement for an increase in the supply to the airline carriers by way of additional aircraft themselve...

An Analysis of New Product Marketing Suitability

conductivity properties (Gibson, 1999). It is this additional conductivity that will help the cause of solar energy, otherwise kno...

Martha Stewart Living Omnimedia Inc. and Financial Ethics

27, 2001, she sold 3,900 shares (CNN Money, 2002). That was the day before the FDA refused to review ImClones application for Erbi...

Analysis of Disney's Strategic Management

described by Ansoff who designed a very formalized and complicated process for the elaboration of strategic plans; and 3.) the pos...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Portable Printer Marketing and Business Plan

intended for use with a handheld computer fits well into this continuing "downsizing" trend. Vision and Mission Statements ...

Case Study of the Solutia Company

attitudes of a company in a single well phrased paragraph. A mission statement should be a maximum of a paragraph in length, and s...

Strategies for Market Entry

goods are produced they need to be exported to the country concerned. This may be undertaken directly. For example, Zanussi produc...

Marketing of the United Kingdom's Thornton's Chocolate Manufacturer

This next section will examine Thorntons marketing strengths and weaknesses both PEST and SWOT analyses. PEST, which stands for p...

Strategic Analysis of Wal Mart

size and position is one that can be seen as a combination of purposeful strategy and emergent strategy, taking opportunities of c...

Long Island Golf Driving Range Marketing Plan

the island. The important thing to note is that while Long Island is right near Connecticut, with the exception of the ferry from ...

Nintendo Company Analysis

tomorrow. This analysis is simply a vital present-day report of the company and how it is doing within the industry-wide competit...

New Supermarket Product Line Developed

of the market, compared to Sainsburys 15.8% and Tescos 22.5% in October 2002 (Harrington, 2002). However, out of these top three i...

Singapore's United Overseas Bank Group

attempted a hostile takeover of the Overseas Union Bank but the United Overseas Bank topped the bid and succeeded in acquiring the...

UK Starbucks in the Future

formulation, and Starbucks success in the UK depends on a sophisticated understanding of the rules of competition. These rules of...

Analyzing the History of Ben and Jerry's Ice Cream

Both locally and globally they support and work with the Business for Social Responsibility organization which helped establish ov...

Performance and Outlook of Apple Computers

a friend had created the silicon chips on which the Apple Computer would be based, but they at first had no idea of how the chip c...

Nursing Shortage in an ED, Proposed Plan

This paper discusses nursing understaffing in an emergency department and proposes a plan to address it, using a SWOT analysis. Fo...

Strategic Management Within Harley-Davidson

FUTURE OF THE MARKET The issue with which we will be dealing in the Harley-Davidson Company is the prediction by some industry an...