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Essays 91 - 120

Factors in Environmental Scanning

the tool and consider what factors should be considered when looking at undertaking environmental scanning the first stage is to d...

Influences on Long Term Healthcare in the US; The Case of Cathedral Rock Corporation

Florida senator Mel Martinez who has introduced the Senior and Taxpayers Obligation Protection (STOP) Act (S. 975) in May 2009 (An...

Strategic Planning

socio-cultural factors, and technological factors (Marketing Teacher Ltd, 2009). One of the most commonly-used tools to analyze th...

Planning for Challenges at BA

in the long term (Gulf Daily News, 2009). Other areas are seeing other political changes which are also impacting demand for air t...

Situational Analysis of Singapore Airlines

as seen with the PPS Club (Singapore Airlines, 2010). The firm was also the first airline to take delivery and fly the Airbus A38...

The Strategy and Performance of Apple Inc.

with they launched in 1978; the Apple II was one that had worked towards this vision; it was a computer that could be used straigh...

Analysis of McDonalds

goods, therefore it is a product that will see a decrease in demand when there is a decrease the level of disposable income (Nelli...

Marks and Spencer Analysis

Marks and Spencer published the company-wide Global Sourcing Principles. This guide shows that they clearly require "all our dire...

A Lloyds and TSB Merger Assessment

In five pages this clearing bank merger of TSB and Lloyds is assessed through the employment of PEST, SWOT and Porter's Five Force...

Millennium Dome's Downfall

In eight pages this paper applies a PEST analysis to support the argument that the Millennium Dome mistakenly positioned its targe...

Marks and Spencer' Analyses

In five page a strategic consideration of Marks and Spencer includes PEST and SWOT analyses along with an examination of internal ...

Performance Case Study of Dial Corp

In eleven pages Dial Corp's performance is assessed through such tools as Porter's Five Forces model, PEST and SWOT analyses, with...

Foster's Lager Marketing

In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. ...

New Dawn Drilling Case Study

that are used. The information is accumulated locally, put into Excel spread sheets and sent to the head office where it is input ...

Analysis of Business Models

In seven pages macro and micro environmental models as they pertain to business are analyzed in terms of accuracy, operation, and ...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Marriott International's Competitive Advantage and Strategy

In fourteen pages this paper discusses Marriott International's strategies to maintain its competitive advantage with PEST and SWO...

Internet Strategy of Hewlett Packard (HP)

to keep the companys vision fixed ahead and looking for trends to identify (Zesigner, 1999). New CEO Carly Fiorina, the first wom...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Controversial Management of Shell Oil Company

In five pages this paper examines the organization's controversial management approach that includes learning and bureaucracy and ...

Bubbles and Doughit Case Study Analysis

the public eye or not. In fact, the way a company is perceived by the public, whether true or not can determine whether it is suc...

Amusement Center Feasibility Report

the surroundings o They do not have the type of amusements that I like o They do not have any additional facilities, such as food ...

Risks and Uncertainties of Med Tunnel

costs while being low enough to attract passengers. To better understand the risks and uncertainties surrounding such a pr...

Marketing of the United Kingdom's Thornton's Chocolate Manufacturer

This next section will examine Thorntons marketing strengths and weaknesses both PEST and SWOT analyses. PEST, which stands for p...

HSBC Bank External Environment Analysis

Shanghai Bank, also a leader in the industry in Hong Kong (2003). It further has a strong presence in China and owns HSBC Bank plc...

Restaurant Startup

first to consider what the aims of branding are, and how they are achieved. The use of branding is to increase the market share ...

New Supermarket Product Line Developed

of the market, compared to Sainsburys 15.8% and Tescos 22.5% in October 2002 (Harrington, 2002). However, out of these top three i...

UK Restaurants and Garfunkel's

company. But as well see in the financial section, Garfunkels, despite changes to d?cor and expansion plans, is not necessarily th...

External Environment and Nike

of its offshore contract manufacturers, located primarily in Asia. The irony lies in the fact that Nike long has been viewed as a...

British Airways and Iceland Air's E-Commerce Ventures

Country Background and History Iceland is an island situated in the arctic region, north-west of the United Kingdom betwee...