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Satisfaction Guaranteed The Making of the American Mass Market by Susan Strasser

a constant state of change. Because of this perpetual fluctuation, mass marketing focus must remain ever pliable. Strasser...

The Computer Giant Apple

John Scully, who was CEO of Apple at the time, made a devastating mistake (Dohrman, 1997). In 1985, Scully confronted Bill Gates, ...

Student Training and Outlook in Pediatric Nursing

The job prospects for pediatric nurses show all the signs of significant growth over the next ten years, with an expected faster g...

1980 to 2000 Retail Industry of the United Kingdom

services costs. For the rpi this is 5.2% per annum, whereas the costs are averaging at only 4.6% per annum, leaving the costs grow...

Film Gung Ho

relied formerly on oil, for instance, Japan was able to diversify during the oil crises of the 1970s into the manufacture of elect...

Automotive Industry and Engineer Management

can become totally engrossed and mesmerized by something that amuses them or interests them or enthralls. Engineers are that way. ...

Steel and Automotive Industries of the United States and Their Impact Upon America's Trade Deficit

plants in other countries Levin, 2000). The U.S. automotive deficit with Japan, for example, represents about 60 percent of the en...

Travel Industry and Marketing's Macro Environmental Elements

In seven pages this paper discusses how the travel industry achieves marketplace differentiation and how competition is influenced...

Retailing of the United Kingdom and the Structure, Conduct, and Performance Model

efficiency in the same terms as Pareto (Nellis and Parker, 2000). In this idea of efficiency it is the point at which here needs t...

Travel Industry and the Effects of the Internet

a role for the internet. Entire holidays can be booked on the internet, it is a facility that is able to provide a great deal of i...

Ethical Implications of the Aviation Crisis

safety of its aircraft. "...Ansett had not broken any rules in not undertaking the maintenance check until now, but said the matt...

Meeting Demands by Changing Manufacturing Plants

(Rink, Roden and Fox, 1999). Even when sales begin leveling off or decreasing, the company still has alternative strategies they ...

Company Disaster Recovery Plans

ensure that the company is able to get up and running again as soon as possible. DESCRIPTION OF THE INVESTMENT BANK One of the h...

Hotel Industry and Issues of Sexual Harassment

general public are aware that sexual harassment is illegal, still many are unaware of the issues and what constitutes sexual haras...

Overview of the Computer Consulting Industry

as those laid down by the USA Patriot Act and the impact on financial institutions. The weak dollar may also create increased opp...

Customer Satisfaction and Banks

The fundamental objective of services marketing is to "design, deliver and communicate a superior value proposition to your servic...

Aviation and Technology

civil aviation. Globalization has resulted in the development of international business operations, including corporate sites, di...

Aviation and Aerospace Perception and Sensation

researchers have considered the nature of the Airbus A-320, the most powerful automation suites currently in use and the way in wh...

Spanish Conquest and Sugar Cane

was shaped by the vagaries of the international sugar market. Spains ultimate goal in the Spanish Conquest, of course, wa...

Financial Services Industry, Significant Developments and Trends

a thing of the past, only to find that even those who conduct most of their banking online still want to be able to visit a branch...

Software Industry and Lotus Strategies

long the likelihood was excellent that Microsoft and Novell, another of Lotus primary competitors, would introduce competing produ...

Assessment of Value Creation

the values that may be gained. If they were not then these were tools which could have been used. The first tool...

M Commerce Industry

In twenty pages mobile commerce is defined in a consideration of industry issues, problems, successes, and security matters among ...

British Horse Society and Equine Qualifications

BTEC First Diploma and a The BTEC National Certificate are offered as one year courses (WCH, 2003). The BTEC National Diploma and ...

Goldman Sachs, UBS, and Technology

argued to be the potential source of a competitive disadvantage. However, information technology, although a single phrase can enc...

Banking Industry and Information Systems

culture to support effective marketing, sales, and service processes. CRM applications can enable effective Customer Relationship ...

Long Term Healthcare Evolution

and their insurers by operating under two distinct fee schedules. Medicare requires that care providers fees be "normal and custo...

PC Industry and the Dominant Threat Posed by Microsoft

among his competitors who cry foul to such underhanded strategy. The antitrust lawsuit slapped on the Microsoft Chairman and Chie...

Essay on the Chicago Tribune

in the country at the time were pretty much in the minority. During the 19th century, illiteracy was far more common than it is to...

Fashion Industry, Technology, and Inventory Control

this day and age, the fashion industry has become reliant on computers in order to design clothing styles, fabric and also to dev...