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Essays 541 - 570

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Financing Considerations: American Superconductor Corporation

companys decision to go public with its stocks rather than relying on debt financing was that their products had been placed in th...

Shell; A Green Company?

is not out of a sense of duty and altruism, but as a result of commercial necessity, there are increasing levels of controls plac...

Shell Strategy

The majority of organisations have structures that were formulated for effective operations over a century ago. Technology was ver...

Toyoko Inns

will bring customers into the area which will use these other services. The initial pricing was above that of the ryokan owners an...

Changing Image and Preparing a Presentation

However, no matter what level of marketing takes place, the message will only remain in place and become the new associations if t...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Futura Case Study

The economic future is one of the aspects that many commentators believe that they already know with some level of confidence. The...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Business Proposal for a Wedding Planning Business

1.1 The Proposed Business The proposed business will be called Brides Bliss Wedding Planners. There are several reasons for this ...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Evaluating Caltron's Accounting Practices

secondary public stock offering in early February following the current reporting period. Managements concerns should lie with de...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Wal-Mart Management Effectiveness

the managers of each outlet may not be available, we do know that Wal-Mart has more employee-initiated class-action lawsuits again...

Improvement Processes

been adding a cost. The process of improvement was akin to the introduction of a just in time management system associated with ...

Research Diary Entries

appear to be universal. The aim of this research is to assess if international companies prefer to undertaken standardized marketi...

Hedge Funds

leverage the fund, while this may occur, it is severely limited. These restrictions are not in place with a hedge fund, the only r...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Italy and Nescafé

to work. Market Leaders Strategies Though there are many similarities in the US and Italian...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

An Investigation of American Airlines

The company problems plaguing American Airlines are the subject of this paper consisting of twelve pages and includes a brief corp...

Case Study of Pasta Perfect, Inc.

In five pages a case study of this company that was founded in 1982 is examined in terms of history, funding, relevant issues, and...

Economy and Financial Markets

In nine pages the economy of the United States is examined in terms of financial markets' role. Nine sources are cited in the bib...

Review of Nursing Journal Article IV

In three pages this paper presents a summary and review of an article that describes how marketing principles are being applied to...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Marketing's Cross Cultural and Cultural Influences

include language barriers, socio-economic status, religious beliefs, or other forms of restrictions that neglect to include the im...

Managing Working Capital

of the cycle is arbitrary and is defined according to the assessment needs of the organization. It can be assessed in terms of a ...

LVMH Group

To consider the company a SWOT analysis can be used. 2. SWOT Analysis of LVMH The LVMH group has a large number of strengths. Th...

Marketing Research Study; Marketing Techniques Used by NBA Teams

where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...