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Essays 631 - 660

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

GE and Change

Thomas Edison founded General Electric (GE) in 1878 in Menlo Park, New Jersey. He subsequently merged his company with another. Me...

How Companies Treat Employees

In 1867, Karl Marx wrote that all capitalists exploit their employees, that employees were just another commodity to them. Sadly, ...

Lower Risks Savey Money Hiring

Transportation Solutions Company was at a place where they needed to hire temporary staff members. They already had a pool of tale...

Macroeconomic Issues

Three answers are supplied for questions asked by the student. The first answer explains how the economy is affected by the finan...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Guayaki Sustainable Rainforest Products

satisfy customers; aspects of business which are often seen as diametrically opposed. As a small company trying to break into new ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

First Time Home Buyers and the Market of Melbourne, Australia

rise in house process for the quarter of 1.3%, but prices for the year were still down 1.4% on the year. This can be seen as indic...

Twenty First Century RN Labor Market

In twelve pages this paper discusses the twenty first century employment outlook for registered nurses with two contrasting opinio...

Thomas Frank's One Market Under God

In five pages this paper provides an essay overview of the amusing observations the author makes in his textual exposure of the 'N...

Marketing Case Study of First Alert Smoke Detectors

This report presents a marketing case study of First Alert smoke detectors in six pages. Five sources are cited in the bibliograp...

Issue One of Responding to Market Outcomes

In five pages this paper argues that the conservative perspective is superior to radical or liberal counterparts in a consideratio...

Twenty First Century High Tech Markets and Low Skills

The Bureau of Labor Statistics has predicted that by the year 2006 computer-related jobs in this country will have reached a total...

Coca-Cola Company Analysis

term Coca-Cola and penned the script that we all know so well today (The Coca-Cola Company, Heritage, 2006). Pembertons first fora...

Dot.Com Success

knows that the Internet is for real. Many of your customers are already online, and many more are signing up every day."...

Activity Based Costing; A Case Study

a lighting department and a cafeteria (Bhs, 2006). In 1931 the company became a public company, and until 1945 the main strategy ...

Improving Operational Aspects of a Media Company

broad basis with the general objective of increasing production whilst decreasing costs. It concentrates on a multifaceted holisti...

Potential Supply Chain Management Risks for Two Retail Organizations

The risks associated with procurement start with increases to the price of the inputs that are purchased which have not been expec...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...