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Essays 91 - 120

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Exporting Healthy Beverage Out of Country

This company produces delicious, non-alcoholic, organic beverages and is ready to expand globally. New Zealand is selected as the...

Honda Motor Company - Analysis

South America, Asia, Oceania, Europe, Africa, and the Middle East (Honda, Global, 2008). Each area hosts research and development ...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Analyzing Research Article

1988, p. 296) to establish the predictable influence of value versus ownership. The equation for Tobins Q used in firm valuation ...

Production and Pricing at Under Armour, Inc.

The fabric on which the Under Armour company has been built has moisture-wicking properties "which are designed to keep perspirati...

Food Lion LLC - Marketing Analysis

assortment of products at such low prices because it takes advantage of technological advances (Food Lion, Company, 2007). It also...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Share Prices and Company Performance

degree of agreement between these two stakeholders with in the stock market that the stock markets are not efficient in the way th...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

Boeing's Marketing Audit

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

Marketing Plan for Baby Pacifier Holder

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Marketing Campaign Model

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Sales and Reaction in respect to Compaq in 1996

This research report focuses solely on one article from Business Week concerning Compaq and its quarterly growth for the first one...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

China's Health and Beauty Market Assessed

thousands lost their loves. However, there was also wide scale support as many in the country believed in Mao and the idea that al...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...