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Essays 1831 - 1860

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

Banks and Morgan

In five pages this paper examines an Australian company's case that involves high organizational intellectual capital levels that ...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

Koreans and Business Communications

In a paper consisting of five pages interpersonal communications between Korea and the West are examined in terms of how this will...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Hedging as a Practical Consideration

In eleven pages this paper discusses how hedging to enhance profits or reduce dealing risks may be used by international companies...

Division III Athletic Program Marketing

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

Different Generations and Marketing

In twenty four pages the newly developed marketing 5Ps are examined and 8 questions are answered in this consideration of how mark...

Microsoft's Court Ordered Breakup

In seven pages this paper discusses the court ordered 2000 breakup of Microsoft and the company's counterattack. Seven sources ar...

Articles on Credit Markets

In six pages a week's worth of articles that were featured in The Wall Street Journal of March 5, 2001 in its 'Credit Markets' sec...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

Economic Issues Involving Patents and Monopolies

In five pages this paper considers a cure for AIDS and a company's monopoly hold on this cure in terms of direct and indirect econ...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Quality Management of British Telecom

In five pages the company's current quality management status is considered within the context of a recent article. Four sources ...

Gross Domestic Product and Productivity Questions

In five pages this paper answers GDP questions and considers how a country or company's productivity can be influenced with the gr...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

Evaluation Program Strategy Application

In thirteen pages an Acme senior management proposal regarding employee flexibility similar to Chubb Group of Insurance Companies ...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

Paradigm of Game Theory

In ten pages game theory is examined in an overview of how it works, where it is applied, and its impact upon the decision making ...

A New Oil Company Accounting System

The task of an established oil company embarking on a new accounting system is the primary focus of this paper consisting of eight...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Public Goods and Market Competition

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Market Economy of Brazil

In ten pages this paper discusses the economy of Brazil in a consideration of markets and its business sector with marketing venue...

Overview of iGetSmart.com

In ten pages this paper considers the electronic meeting point between printing customers and the print industry in this examinati...

Financial and Strategic Position of Hewlett Packard (HP)

This paper addresses the financial strategies utilized by HP and considers the company's strengths and weaknesses. This seven pag...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...

Global Position of McDonald's

In seven pages this paper applies a SWOT analysis to McDonald's in an assessment of the company's global position. Five sources a...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...