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Essays 151 - 180

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

History of Cigarette Advertising

I increased the number of smokers greatly (Jensen, 1993). Tobacco companies were manufacturing cigarettes with machines by then an...

UP IN SMOKE: PUBLIC RELATIONS FOR CIGARETTES

praised for its positive response and appropriate reaction to the crsis (Zoulas). The reaction, in other words, was immediate - an...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

Global Product Public Relations and an Interview with Sir Richard Sykes

In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...

Public Relations and the Job of a PR Professional

1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...

Proactive v. Reactive Public Relations

specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...

Examples of Corporate Responsibility

in order to persuade them to come to the side of the corporation marketing the product. As consumers become increasingly savvy, i...

Odwalla Incorporated and PR Dilemma

In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...

PR Professional's Interview

In three pages a sample interview with a public relations professional is presented in a consideration of such topics as career co...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

Organizations and PR

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

Procter and Gamble, Public Relations, and Controlling Rumors

to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...

Overview of Schema Languages

in the view that DTD will have limited applications in the future (Bray et al, 2004). W3C XML Schema As...

The Treaty of Versailles and Wilson's 14 Points

This paper presents a comparative overview of these documents and presents the argument that the Treaty of Versailles was a major ...

Overview of Employment Law

In five pages employment law and its various aspects are considered in this overview with a journal article discussing changes and...

The World Turned Upside Down Edited by Colin Calloway

In a paper consisting of five pages an overview of the essay and document collection regarding Native American and colonial intera...

ECSTASY (MDMA): The Impacts of the Drug

a number of different fashions, depending on how quickly they want the drug absorbed in their blood stream. Like crack cocaine, M...

Evolution of the Russian Family Institition

however, in the 1930s to 1950s when the Bolshevik state worked actively towards disbanding the traditional family unit and transfo...

G.B. Nash, C. Crabtree, and R.E. Dunn's History on Trial Culture Wars and the Teaching of the Past

and the Teaching of the Past" (1997) is written by three educators who were involved in the development and controversy over the N...

Chapter Review Administration

This paper reports on a chapter in Classics of Public Administration. The chapter is about Public administration theory and separa...

Studies in Public Administration

to meet the "major goals of society" (Stillman, 2000, p. 1). For instance, he says, if a state agency proposes to build a new high...

Issues in Public Administration

ought to address and then addressing them, the science of administration is needed. The purpose of public administration is to aid...

Public Health Organizations

Both Winslow and Acheson make the link between society and health, and the role of social actions; a concept that was seen in many...

Summary And Annotated Bibliography: United States Policy Process

stack the policy deck in their favor. Ghere, Richard K. "Watching the borders of administrative evil: human volition and policy i...

African-American Youth Public Speaking And Community Relations

may lead to African-Americans and others dropping out at even higher rates. We know that the high school graduation rates for many...

Bill Clinton and Monica Lewinsky Scandal, the Media, and Public Opinion

media does not tell people outright what they should think; instead, the basis of spotlighting certain issues is to tell people wh...

Public Speaking Guides

In seven pages a comparative analysis of public speakingn texts The Complete Idiot's Guide to Public Speaking by Laurie E. Rozakis...