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Essays 241 - 270

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

The Galileo Project

including book sources by Hale, Cochrane and Biagioli, who have published sources on this subject. Though the author of the cite...

United Kingdom and Problem with Racism

This research paper considers the issue of racism within the cultural context of the United Kingdom and that nation's history. Thi...

Anthony J. Bell's 'Levels and Loops: the Future of Artificial Intelligence and Neuroscience'

possibilities that we have lying in store for us in the future as a diagnosis of the present. Bell concludes that:...

History and Trends of Canadian Immigration of Italians

Background to Italian Immigration Historically, Italians had been coming to Canada for literally hundreds of years as John Cabot ...

History of Educational Psychology

to recognize the age difference in childrens ability to learn and that children learn best when they are actively involved with ex...

The Flea in History

interestingly enough to mean "wingless siphon" (Kettle, 1995). The flea is a highly specialized creature and subsists by sucking ...

An Overview Perspective of Quebec

leading traders of the north even before European contact (Canada and the World Backgrounder, 1995). Utilizing their strategic lo...

Service Characteristics and Consumption Trends That Impact on a Travel Agent

their co-travelers. The same research also indicated that the individuals choosing packages would often be those that had the lowe...

ERICO; Industry Trends and Strategy

new builds this may help to make up for the losses in some other markets. There is also a trend towards increasing levels of int...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

Superpower Status of China

the low-end retailers like Wal-Mart are able to supply inexpensive goods, low income Americans will remain satisfied and uncritica...

Changes in Advertising and Technology

Technology and Advertising Many large corporate advertisers are looking for ways to reach larger markets and to demonstrate...

A Research Proposal in Advertising Psychology

57). International advertising, then, requires an understanding of the variations that influence the psychology of advertising, i...

Criminal Law and Current Trends

In five pages this research paper discusses criminal law and its current trends with the three major issues that have recently dev...

Overview of Interpretation Services

occurs when the interpreter is using a colleagues translation to translate from, rather than the speakers language; this is "relay...

Trends in Policing in the Sacramento Area

one example of a program that works in Sacramento and one that had been created to address a disturbing trend. Another trend is a...

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...

The Effects of Trends in Popular Culture

and loss of money due to gambling. A significant trend that teens have been aligned with, as a result of electronic media, is tex...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Educational Trends

has the potential to bring expanded insight, knowledge and understanding when used appropriately (Fulton, 2001, p. 16). The 107t...

American Advertising Agency Characteristics

contention that the people vary and so does culture by pointing out regional differences. While New York City is a hip melting pot...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Communications and Economics

that is involved. Magazines, for example, 96% of marketing professionals think consumers accept magazine advertising, only 60% of...