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Essays 361 - 390

Sports and Target Marketing

in targeting the audience with the type of information and article they are interested in. When the readership is gained advertisi...

Contract Brief for an Advertising Agency

billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...

Section LII of the Australian Trade Practices Act

creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...

Dr. Sandra M. Finch's Dental Practice and Customers Role, Satisfaction, and Retention

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

Ishiguro's The Remains of the Day and Silence

who were in service to the aristocratic families came to define themselves through their identification with those families, to th...

Character Development in The Killer Angels by Michael Shaara

It is true that he offers a detailed and thorough account of strategy, weaponry and...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

Effective Advertising and Digital Manipulation

and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...

New Media and Advertising Agencies' Changing Role

some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...

Nudity in Advertising; An Introduction

females. The hypothesis will be that the use of nudity in advertising to a female target market is based the use of sexuality to...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

were in no way new or innovative, the designs the company launched with; the Nexia and Espero, were old General Motors designs tha...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

fever and as such this is a product which satisfies a need as well as a desire. The main thrust of the...

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...

Oedipus Rex (1957)

as though by filming this story in this manner the producer was trying to invite, so to speak, the audience into a theater, make t...

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...

John Grisham’s Bleachers

youth, that skill, that sport, could life hold meaning. At one point in the book the character states, "youre famous at eighteen, ...

Edith Wharton’s Roman Fever

about, but as the tension rises, a perspective that is discussed in the section on tone within the story, the reader senses that t...

The Misuse of Psychology

1879, closely followed by the Johns Hopkins University in the US in 1883. in 1890 James Cattell developed psychological tests, dev...

Is Brand Advertising a form of Social Pollution?

facility to sleep in relative comfort, that consumers do not buy drills, they buy the ability to make holes, it is the use that t...

Huntington’s Clash of Civilizations

and cultural identities, which at the broadest level are civilization identities, are shaping the patterns of cohesion, disintegra...

William Blake’s The Garden of Love

his unique nature he was, during his lifetime, "generally dismissed as an eccentric during his lifetime" although "posterity redis...

Ameritrade Case Study

demand of a product in relationship to the level of change in price. The usual pattern will be that as the price of goods or servi...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

Food Advertising & Children

target children as their principle demographic also have Web sites that market to children (Cowdrey 19). A child who gets bored wi...

Curriculum Mapping

the districts head of information services and technology, and Richard Canfield, director of instructional services and profession...

Nudity in Gucci Advertising

as a sexual stance succulently; "With his hand on her thigh, a kneeling man is poised before the nether regions of a standing woma...

An Analysis of I Have a Dream

the "promissory note" that was made to each and every American when the Constitution was written (King, 1963). He and the group ha...

Macbeth by William Shakespeare and Subversiveness

student researching "Macbeth" should understand that there is virtually no relationships in the play in which people or a group of...

Tragic Hero Willy Loman in Arthur Miller's Death of a Salesman

First, is that the play should be of serious magnitude, and have an impact on many, many people (McClelland, 2001). The second fac...