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Essays 391 - 420

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

Effective Advertising and Digital Manipulation

and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...

New Media and Advertising Agencies' Changing Role

some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...

Macbeth by William Shakespeare and Subversiveness

student researching "Macbeth" should understand that there is virtually no relationships in the play in which people or a group of...

Tragic Hero Willy Loman in Arthur Miller's Death of a Salesman

First, is that the play should be of serious magnitude, and have an impact on many, many people (McClelland, 2001). The second fac...

Different Types of Sociological Research Approaches

those aspects (religion) and rather than offering alternatives, asks the subject to place religion on a sliding scale of importanc...

Appeal of Beer Advertising

ranges between the ages of 21 and 49 (Sellers and Welsh 79). The ads are not restricted to American-brewed beer, but rather, rep...

Current Events and Techniques in Advertising

spectrum in the new millennium. Targeting specific markets is a critical component to establishing a secure consumer base; howeve...

India, China, the World Trade Organization, GATT Treaty, and Multilateral Relationship Advantages and Disadvantages

In fourteen pages this paper examines negotiation and trade relationships between India and China in this economic comparative ana...

U.S. Law and Junk Emails

the chances are they are intentionally accessing this. However, when it arrives in an e-mail there are many other considerations. ...

American Advertising Agency Characteristics

contention that the people vary and so does culture by pointing out regional differences. While New York City is a hip melting pot...

Caracas, Venezuela's El Universal Newspaper

is bias in any of the news items, it is not evident. The serious nature of the news is tempered by stories of local interest, pre...

An Analysis of I Started Early Took My Dog

present us with the sheer power of the sea. Now, as mentioned, these lines, filled with imagery, can be seen from many symbolic ...

Rhetorical Analysis of 'Locker Room Talk' Essay

would a male go into sexual detail about his relationship on a date? Is it to brag, or to sound powerful, or to seek admiration? ...

Homer's Epic Style

return home. They are in morning, for they have lost a son. They pray to the gods for his return, but feel that he is dead. They e...

Macabea in The Hour of the Star by Clarice Lispector

These innate classifications can represent significant social power, as in the case of beauty, wealth and status, or they can symb...

Alice Walker's The Color Purple and Women's Roles

is the world of the domestic. That is domestic in the terms of one who serves, as well as domestic in the terms of limited to hou...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

Poor Sales and Laying the Blame on Advertising

just snappy advertising, others assert that snow can be sold to Eskimos if its packaged with just the right spin. Yes, the glorie...

Hard Times by Charles Dickens and the Significance of Landscape

This analysis of Hard Times by Charles Dickens focuses upon landscape's significance in five pages....

Identity in The Maids by Jean Genet

The identity concept is explored in this analysis of The Maids, a play by Jean Genet in a paper consisting of seven pages....

Reviewing Advertising Since 1950 in the United States

In five pages this paper discusses advertising in America and how it reflects and represents women, the family, society, and the t...

An Overview of Advertising

see the buyer, and see how the sales message is getting across and the seller can change his approach if necessary. From the above...

Qualitative and Quantitative Research Studies

At the same time, it is also the case that Black women...

Advertising and its Effects on Society

also considerable differences between an advertising promotion and an advertising campaign. While both tactics are typically comm...

Advertising and Senior Citizen Treatment by Popular Culture

"Demographers predict that the numbers of elderly people will double in the next 30 years" (pp. 3). As the population of America ...

Advertising and Ethics

The conflict between advertising and ethics is considered in a paper consisting of five pages. Six sources are listed in the bibl...

Ethics and Advertising

In a paper that contains eight pages the motive for the existence of advertising through profit and persuasion are examined within...

Girls and Women Targeted by Tobacco Company Advertising

Unethical advertising campaigns by big tobacco companies, however, have been implicated as being designed to lure younger and youn...

AtHoc: Dealing With Disruption: Harvard Business School Case Study (9-806-073) Analysis

and at AtHoc, they seized an opportunity to join forces with PeopleSoft and soon another opportunity was created (Applegate & Dela...