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Essays 1951 - 1980

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Total Health Plan Project Management Case Study

human resources director. The remaining steps in this project are presented on the following pages. PART I: PROGRAM Proje...

Ford and Coca Cola Presence In Mexico

headquarters for the purpose of reproducing the Mexican experience in Europe. Marketing and Advertising Strategies...

Legal Concerns When Conducting Business in PostCommunist Romania

In six pages a company's legal considerations regarding conducting business in postCommunist Romania includes discussion of the Ch...

Overview of Mitsubishi Motors

In five pages this research paper examines Mitsubishi Motor Corporation's history and background with a discussion of fiscal infor...

An Analysis of BMW

The writer discusses the auto company BMW which is a significant part of the economy of both Germany and the U.S. The writer gives...

Dial Corporation Budgeting Management

In nine pages the budget management system of Dial Corporation is examined as it reflects the company's performance and actions. E...

Overview of Dividend Distributions

In three pages this essay involves a fictitious company's plans to distributed a dividend of $20,000,000 with implications relevan...

The Disney Culture

This 8 page paper discusses the Disney Culture and its relationship to Walt Disney, its founder. The writer discusses Disney's mis...

Supply and Demand Principles of Economics

In seven pages economic principles such as maximization of profits, diminishing returns, and supply and demand are examined with p...

19th Century Marvel of Technology, the Telephone

In five pages this paper presents a historical overview of the telephone and examines the Bell Company's early history. Five sour...

Benetton International Marketing Efforts

In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...

Increasing Revenues Proposal

In seven pages this paper presents a fictitious company's proposal to generate greater revenues. There is no bibliography include...

Sales and Reaction in respect to Compaq in 1996

This research report focuses solely on one article from Business Week concerning Compaq and its quarterly growth for the first one...

Harley-Davidson's Marketing Strategies In 1977

This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...

Establishing a New Clean Air Recycling Company Business Plan

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...

Startup Plan for a Real Estate Business

Life Realty is in the start-up phase of business and we believe, based on market research, that both the timing and the market are...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

ACME Development Contracts Advantages and Disadvantages

In this case study consisting of five pages ACME Trucking Company's development contract types are assessed in terms of advantags ...

Marketing Campaign Model

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

The Sources of Competitive Advantage at Burberry

also accompanied by style. The brand also has a number of logos and recognized styles that link in with the firm, traditions and q...

Strategic Recommendations for PPQ

significant growth potential, international patterns indicates the markets with the greatest potential are the developing markets,...

Operational Designs for E-commerce

establishing an in-house division that is integrated with traditional operations; spin-off company that is autonomous and a stand-...

WalMart Strategic Causal Chain

than a mean 5% increase) - % change (e.g +20% per annum) - % change (e.g +8% per annum) - Review of internal costs and implement...

The Principle Agent Problem

of this crash, and the way in which interests of the different parties may be aligned. This is known as the agency problem, and m...

Background to Google

to firms with advertisers paying by results based on their selected key words. The firms pay a fee linked to the number of clicks ...

Ethics and the Challenger Space Shuttle Tragedy

In eleven pages this paper examines the findings regarding what caused the Challenger space shuttle disaster of January 1986 in an...

Strategic Analysis of BHP Billiton

The writer examines the business strategies, competitive advantages and sources of value within this large diversified natural res...

Role Ambiguity Causes Problems for Company

with each manager for one hour each week. The staff left the meeting feeling enthusiastic about the new program. Players * John:...