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Essays 91 - 120

Advertising in the Airline Industry

made with children, especially young girls carrying teddy bears. The image that American Airlines is seeking to create in ...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Specific Culture Marketing

audiences. One company that achieves this is the insurance company Cigna. In a recent advertisement that show a father and two ch...

How Does Animated Advertising Impact on Children’s Perceptions of Marketing Messages?

and 6 years1 in a sample that is reflective of the general population. Target Audience The research will be undertaken from an ...

CONTRACTS, JET FIGHTERS AND PEPSI POINTS

of that offer creates the binding contract (Larson, 2003). Mutual consideration is the exchange of something of value for somethin...

Simulated Research Results on Male Stereotyping

The writer uses an interview outline to simulate results which may be gained from a sample of male respondents, in order to assess...

COCA-COLA, PEPSI AND THE INTERNET

But both are approaching Internet usage quite differently. Coca-Cola Coca-Cola is the number-one soft-drink company in the ...

PEPSI: KEEPING UP THE CHALLENGE

Discusses the strengths and weaknesses of PepsiCo. There is 1 source listed in the bibliography of this 3-page paper....

Offer and Acceptance in an Australian Contract Case

a advertisement using a social networking site, so that the advertisement appears on the internet. However, we do not need to look...

PEPSI AND BUSINESS PROCESSES

Proposes three business processes for PepsiCo, as well as performance targets, metrics and implementation recommendations. There a...

Oral Sex in Advertising and the Dehumanization of Women

of Sprite protruding somewhat horizontally at the womans mouth from somewhere off screen. The bottle, of course, is the phallic r...

Print Media and Wealth and Power

the idea. The client hires the ad agency to put their information on the pages of magazines, newspapers, and in other forms of med...

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage...

Angels with Dirty Faces (1938): A Review and Analysis

a realistic glimpse into troubled American youth that did not compromise moral values or the integrity of the film. Judging by th...

Changing Meanings - Reconsidering Advertising Texts Regarding Beauty

The writer looks at two advertisements supplied by the student, designed to appeal to men with a dating agency providing contacts ...

Popular Teenage Magazine

the Freebie Issue! although there are not exactly freebies, it is a drawing readers must sign up for each day. The overwhelming ...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

Joe Camel Cigarette Advertising and Legal Opposition

In six pages this paper discusses the case against R.J. Reynolds regarding its advertising campaign featuring 'Joe Camel' in a con...

Ad Rejection and the Broadcast Media

In six pages this essay arguments on the issue of whether or not broadcast media should be able to reject advertisements with cont...

Company Rights and Alcohol Advertising

This paper contains twelve pages that support an argument that 1st Amendment rights are being violated by the restrictions and ban...

Winn Dixie Marketplace Supermarket Advertising Analysis

late-30s. She has the hair of a woman who cares about her looks but little time to go to any inordinate lengths to present a mode...

Internet Dangers and the Vulnerability of Children

In ten pages this paper examines how children using the Internet makes them vulnerable to various dangers including tobacco and al...

Electorate Polarization Decline and Political Advertising

In twenty pages this paper discusses the negative electorate repercussions of political advertisements. Twelve sources are cited ...

Discussion of Time Magazine's Current Issue

In two pages this paper discusses the target audience of a current Time Magazine issue in an overview of such topics as marital st...

Magazine Advertisements and Emotional Appeals

the recipients attitude toward the ad, the advertised brand, purchase intention, and actual purchase" (Stephens 137). In many ins...

Considering the Question Are 'All Sales Final?'

In a paper consisting of five pages an individual responds to the City's advertisement to surrender all firearms for $100 and lear...