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The SAS Internet Presence

seen as providing a quality design. Question 2 Overall the web site is well designed. However, there is one element this writer...

Assessing a Potential Investment - Southwest Airlines

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

Should Southwest Airlines Open Another Call Centre in the US, or Should They Offshore Call Centre Services?

working with the Economic Development Foundation and the city of San Antonio in order to find a suitable location. The plan may be...

Is There a Relationship between the Profitability Levels of Airlines and the Practice of Fuel Hedging?

vary, Morrell and Swann (2006) estimates fuel accounts for 15% of an airlines costs, noting it is not only a major cost, but also ...

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

Designing a Questionnaire to Asses the Value of Hedging in the Aviation Industry

This 3 page paper designs a questionnaire which may be used as the basis for a structured interview or self competing survey looki...

RBV Assessment of Southwest Airlines

use of a single size aircraft where it is possible to easily substitute one aircraft for another is there are operating issues. ...

Southwest Airlines Generic Strategy

way that the airline competes and assess that strategy the firm uses in the context of the four generic strategies. 3. Southwest ...

Mission and Values at Southwest Airlines

sense of warmth, friendliness, individual pride, and Company Spirit" (Southwest Airlines, 2012). Applying the idea of McNama...

Is There a Correlation between the Profitability and Practice of Hedging in Airlines?

of market conditions at the times airlines do not need to utilize fuel. Brooks and Carter et al. (2006) observed that hedging pra...

Theory of Constraints (ToC)and Use to Assess the Value of Hedging

The theory of constraints is examined as a suitable theory to be used in an assessment of the value of airline fuel hedging and t...

Oil Prices and Airline Budgets

of hedging and how the airline will fare will depend partly on the type of instrument they use (Flottau & Wall, 2008). This is a g...

The Competitive Strategy of Southwest Airlines

the resources and knowledge gained from the AirTran acquisition. The report will look at the company, consider the way in which i...

Annotated Bibliography for Research on Southwest Airlines

text is able to answer many of the questions about the organisation, focusing on leadership and relationships, with context given ...

Fuel Hedging and Profit

airline operating costs. Increasing costs can have a significant impact on the profitability of a firm; this has been particula...

Assessment of Southwest Airlines

Using the RBV Approach The writer looks at Southwest Airlines and their different resources with the aim of assessing their streng...

Examples of Win-Win and Win-Lose Negotiation Strategies

The writer looks at two different approaches which may be adopted when parties negotiate. The two examples discussed are Delta Air...

PROBLEM-SOLVING AT CLASSIC AIRLINES

Provides an overview of problem-solving at the fictitious Classic Airlines. There are 3 sources listed in the bibliography of this...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Plan for a New Pegasus Airline

amount of funding gives the new airline a greater potential for success. To assure success, the new airline must be well-capitaliz...

Overview of China Airlines

from Taiwan to Hong Kong when it went down into the Taiwan Strait (Airline Industry Information, March, 2004). This type of event...

Comparative Strategic HR Management Between Southwest and Ansett Airlines

December 1990 - Southwest has long focused upon keeping its workforce happy, which includes a number of benefits unique to the com...

Student Case Study on Chain of Command Protocol

While in many situations, rank may be broken--and sometimes people even get ahead by doing so--there are some situations where sma...

United Airlilnes, US Air, and Code Sharing

a person could book a flight on US Air and fly to any city that US Air or United or any other US prefix plane had an agreement wit...

Australia's Qantas Airlines and UN Secretary General Kofi Annan's Global Compact

a single company; Qantas, the goals and implication of adapting this framework may be better appreciated. 2. The Global Compact ...

Porter's Five Forces Model and Singapore Airlines

to influence them (Thompson 226). To demonstrate how they work we will consider there impact on a fictional company called Bits In...

Southwest Airlines and the 'Secrets' of its Phenomenal Success

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

NetJets Fractional Ownwership Airline Company Marketing

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

Motivation and Employees

highly motivated workforce is Southwest Airlines. Lieber reported that Herb Kelleher, Southwests CEO, makes sure his employees bel...

Airport Security Screening of Commercial Air Crews

higher levels with each passing year" (U.S. FAA is Improving Security In Three Areas). II. DIFFUSING AN ALREADY TENSE SITUATION ...