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Essays 871 - 900

Athletic Footwear Promotional Strategies

In ten pages 2 athletic footwear promotional strategies are created with an advertising copy sample and the strategy that best tar...

Global Consumerism

In five pages business approaches to global consumerism are discussed with various arguments from both sides offered along with ma...

U.S. Economic Condition

such as the weak Euro has also increased the strength of the dollar (Walker, 2000). However, the suspicion of an economic downtur...

Retailer's Views on Supply Chain Management

In eight pages this paper examines Budweiser beer's manufacturer to consumer supply chain from the perspective of a retailer which...

United Kingdom Online Banking

In five pages this paper discusses banking on the Internet as it relates to the United Kingdom in a consideration of social and co...

Prescription Drugs Copay

$10 for all others. That was not too long ago. I a writing because I believe that you should lower the co-payment on prescription ...

Arguing in Favor of Patronizing Local Shopping Establishments

That includes all of our local businesses, those small, one-location things that have been closing at record rates since Wal-Mart ...

Overview of Consumerism

the process that goes on in this black box is usually undertaken in one of two ways. This may be by the category-based evaluation ...

The Influence of Brands on Buyers

be marketed. If we consider an organisation such as Nescafe, who are well known for their coffee then we can examine this phenomen...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

19th Century Trends, Consumerism, and Women's Fashions

worth a great deal of cash and even on the hip hop scene, gold teeth are something to envy. In some way, this is as true today as ...

The Unique Channel Antitrust Case Study

they dont like that particular disc jockey. The same advantage holds true for advertisers. Marketing campaigns and specific adve...

Marketing Case Study on The Body Shop

to LOreal and the way it tries to associate the products with a glamorous image using models such as ndie MacDowell. Heather Lockl...

Behavior of Buyers

often with a higher age. However, there are some trends we can gather even at this level. The choice of a holiday is one of a hi...

Changing Status of Coca Cola

arms reach" of anyone with the most casual of thoughts of wanting one right away. Coca-Cola products are available in virtu...

Economic Effects of Changes in the Interest Rates

such the company will find that both its income and expenditure streams will be effected (Howells et al, 1998, Carmichael, 1983). ...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Cigarette Marketing at Philip Morris and R.J. Reynolds

premium brands by the same manufacturer (Beardi, 2001). As such, what the cigarette companies attempt to sell is image and self-es...

Insurance Regulations in Hong Kong

Trade Organization has meant more opportunities for Hong Kong insurers (Xinhua News Agency, 2002). It also means that there is ple...

Department Store and its History

other retail considerations. This revolution was not limited to retailing considerations alone, however, but extended all the way...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

Issues Involving Computer Viruses

In a paper consisting of twenty one pages compromised computer security and Internet privacy are just two of the issues considered...

Section LII of the Australian Trade Practices Act

creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...

Ford Pinto and Product Safety Management

this car alone (Grimshaw v. Ford Motor Co, 1981). Mother Jones Magazine, August 1977 issue, blew the lid off of Fords deceit by c...

Egypt's Market for Durable Goods

In five pages this paper considers Egypt's consumer market for durable goods in a discussion of size, laws, and influences. Four ...

E-Commerce and Influencing Organizational Goals

In the store, the book browser has the advantage of reading jacket covers and snippets of several pages throughout a book, while e...

Press Release Effectiveness

by K Mart is to show that they are family oriented. A series of programs aimed at helping the family in many areas, including chil...

Estee Lauder's Eye Cream and Buyer Behavior

an interview with people who have used the product. The paper then discusses how the product meets the needs and desires of consum...

Discussing the Merger of AOL and Time Warner

January 2000). AOL also owns Netscape, which it purchased in 1999 and it owns Digital City and ICQ, an internet messaging service,...