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Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Diversification Strategy of Boeing

has survived. In part, one can attribute this to its intense strategy. In fact, the company planned and pursued a diversification ...

The For-Profit Model and Ethics In Higher Education

This essay pertains to the ethical issues associated with the for-profit education industry, which includes companies such as the ...

Hackers Against Retail Stores

This essay focuses on the hackers that were able to access credit card data and information from Target's network. The paper repor...

DOE and its Illegal Actions

The United States Department of Energy, in its attempt to prop us a uranium enrichment company that was failing, arranged for enri...

Consumer Cooperation for Rate Increase: BC Hydro

This 3 page paper gives an overview of the company BC Hydro. This paper includes a discussion of the campaign by BC Hydro to convi...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Does the iPad Technology Disrupt?

This 4 page paper gives an overview of how the iPad's technology is changing standards. This paper includes an explanation of how ...

iPad Technology and the Changed it Caused

This 3 page paper gives an overview of how the iPad's technology is changing standards. This paper includes an explanation of how ...

HOLACRACY IN ZAPPOS

Discusses how the CEO of Zappos opted to structure the company as a holacracy, and if this was effective. There are 4 sources list...

"Cancer Alley" and Environmental Justice

This paper describes the case made against Shell Oil Company by the residents of "Cancer Alley," a stretch of the Mississippi with...

Number One Specialty Coffee Shop

This essay uses examples to demonstrate the personal characteristics and qualities of Starbucks' CEO, Howard Schultz. It also disc...

Individuals Also Violate Ethics

Ethics is about right and wrong, what is morally right or wrong. We often hear of unethical operations of companies but individual...

Constructin Industry Fraud in Manhattan

In 2008, Yankee Stadium hired a monitor to check the safety of its buildings. They found irregularities. This led to an investigat...

Two Fraud Cases

Fraud continues to be rampant in the corporate world. Prudential Securities were charged with late trading. A manager for Johnson ...

Characteristics That Make a Team

More and more companies are using virtual teams, which allows the business to bring together experts no matter where they are loca...

Investigating Different Crimes

Over the last decade, there have been numerous high-profile, huge scams from organizations. These are called white-collar crimes a...

Difficulty Proving Employee is Stealing

Unless an employee does something outlandish, it is very difficult to prove he or she is stealing from the company. In this essay,...

ANALYZING A SERVICE-LEVEL AGREEMENT (SLA)

Discusses a revision of a service-level agreement between fictitious companies Finman, Minetek and Datanal. There is 1 source list...

Setting Up Chinese Hiring

The specific subject for this paper involves setting up a hiring program that will be used in the new Chinese branch of the compan...

Catastrophic Survival

be recognised, that need to be addressed, especially as the company holds a great deal of sensitive information. These may be comp...

The Unique Channel Antitrust Case Study

they dont like that particular disc jockey. The same advantage holds true for advertisers. Marketing campaigns and specific adve...

Global Development, Business Strategy, and Negotiating Position of Hindustan

organizations again began seeing India as an attractive site of operations. Any of the emerging markets under consideration...

Case Study on Working Capital and Carrefour

to benefit form the economies of scale, and as a result required process to be higher. This was revolutionary for the consumers, w...

An Examination of Avis

In the survey of loyalty in the different sectors a points scheme is used, Avis achieved 119 point out if 120 (Avis, 2001). In ter...

2 Questions on McDonald's and University Marketing

have been used on full service restaurants and expectable in supermarkets, the substitute markets, for many years. When business i...

BOTTLE GREEN MARKETING/CASE STUDY ANALYSIS

Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources lis...

CORPORATE CITIZENSHIP AND HBAND

Focuses on how HBAND, a fictitious beverage company, can become a good corporate citizen. There are 3 sources listed in the biblio...

Copyright Law and Music Piracy

networks had in fact learned the game from Napster ("Music" PG). They operate today without legal challenges (PG). Napster of cour...

Communications Deregulation and Contemporary Radio Broadcasting Corporations

forward, etc..., simply reopen an old wound for many. Given this sort of power that language has, then it should follow that he w...