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marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

Once a country has been access as viable and a market assessed as accessible the next stage is for the firm to examine potential m...

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

singular financial sector regulator in the country. It includes regulation of securities on the Saudi Arabia stock exchange, which...

of reasons; the donations made by commercial enterprises will often be larger than those individuals, and will help to increase th...

of strategic decision making at a large complex organization like GM? The case of the Chevy Volt sheds some light on inherent we...

seem flustered with General Motors decision to emphasize the "40 mile range" of the Volt, seeing it as thoroughly unimpressive and...

departments and highway patrol organizations for their fleet cars. The Crown Victoria has been a police standard for decades. ...

race again but the races were rather disorganized (The Earl, nd). France was not going to give up his vision, though, and on Decem...

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...

Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...

want to use faster forms of transport for long journeys, such as aircraft and trains. If these forms of transport are used by busi...

and Vietnam. There is an engineering consultancy lead by Lotus, which has offices in the UK, Germany, China and Malaysia. In addit...

Deming (1986) was adamant that the customer should occupy the final station on the assembly line, the position traditionally reser...

or services images. Kotler (2003) describes positioning as "the act of designing the companys offering and image so that they occu...

The Rolls sells only 750 cars annually at an average price of $320,000 (Edmondson and Welch 2004). With Audis and Bentleys ...

be used to describe the way a company needs to market it product, the four Ps are well known, 4 Ps product, price, promotion and p...

so, street and highway infrastructure is well developed and can handle much more automobile traffic than it currently is required ...

seen in many other industries, companies with the best sales force will often be the most successful, as long as the product is ac...

to pay the lowest likely price for the goods or services they desire. This is the situation in comparison to an oligopolistic or m...

price ranges for the BMW M3 can run in the $45,000 to $53,000 range but for the money most people will agree it is well worth the ...