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Essays 451 - 480

Market Conditions and Economics

In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

Slide Show Video Script

on an original motor-related project of their own. Cut: The White House. By 1991, the idea for a V-14 engine was ...

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

New Private Investigation Agency Marketing

In seven pages this paper examines opening a private investigation business in a consideration of the 4P's marketing plan....

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

Continental Cablevision and Flintelco; Case Study Assessing a Potential Joint-Venture

The marketing United States is seen many changes including increased levels of diversification as well as consolidation. The growt...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

B2B Marketing and Opportunities for the Pharmaceutical Industry

In twelve pages this paper examines how the pharmaceutical industry can utilize business to business marketing in a consideration ...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Southwest Airlines' Australia Expansion Proposal

five consecutive annual Triple Crown awards (Southwest, 2002). The Triple Crown is: Best On-Time Record, Best Baggage Handling, an...

Australia Soft System Modeling and Rural Tourism

also limit the type of marketing that can take place. Marketing for a single organisation may be very difficult, especially where ...

Australia's Holden and GM's Resurrection of the Pontiac GTO

In eight pages this paper discusses the resurrection of the Pontiac GTO by General Motors with construction taking place at Holden...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Marketing Triumph Motorcycles

about 75 percent of the films that prominently feature a motorcycle, it is a Triumph they see on the screen. For decades, T...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

MARKETING PLAN FOR YUMMY BRAND CUPCAKES IN AUSTRALIA

Discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. There are 3 sources listed in the ...

Music Industry Decision Making

leads both the US and Europe, and by a wide margin (Cieslak, 2007). As digital forms continue to evolve, if CD sales contin...

Marketing AOB

had the potential to gain a first mover. The firm has its physical location in Bassendean, Western Australia. But as it...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Mundell Fleming Model and the Economy of Australia

ever closer. However, looking at the IS-LM model there is one explanation of how this can occur along with the various fluctuation...

Taiwan and the Potential of Asset Backed Securities

studying the models and then comparing the way that Taiwan is developing should then give two valuable results. Firstly an indicat...

Resource Need and Marketing

allow transportation and also to support the construction. This will also include not only the presence of resources such as elect...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Motivations for the Merger Between Exxon and Mobile

an oversupply situation as a result in the economic decline seen in the Asia-Pacific region (Nakamura, 1999, p17). This was placin...