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Essays 1951 - 1980

Avon and Mary Kay Cosmetics

companies boast that fully 30% of their distributors earned more than $70,000 before joining the organizations. In those days of ...

Marketing Case Study of LRNA

In twelve pages this paper considers the processes of manufacturing products and marketing as they pertain to Land Rover North Ame...

History of Purolator Courier Ltd.

In fifteen pages Purolator Courier is examined in an overview of market share, strategic alliances, and improvements with company ...

U.S. Postal Service, FedEx, and Internet Marketing

In seven pages this paper compares the Internet websites of the U.S. Postal Service and Federal Express. Nine sources are cited i...

Case Study of Viacom and Its Media Industry Challenges

remains that Disney, Time Warner and News Corp. are the organizations prime competition. Though Viacom began as the cable arm of ...

Marketing Focus of Bell Atlantic

In six pages Bell Atlantic is discussed in terms of the possibilities that exist for the company in terms of marketing both domest...

Hilton Hotels' Marketing

In six pages this paper assesses the global chain of hotels' present marketing situation in a consideration of image and its impor...

The Makhteshim Chemical Works Case

The company at issue is an Israeli firm that is trying to gain market share. This five page evaluation relays the problems inheren...

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

Marketing Policies of Saturn

In fifteen pages the marketing strategies employed by Saturn are analyzed. Twelve sources are cited in the bibliography....

Harley-Davidson's Marketing Strategies In 1977

This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Airline Marketing Issues

In six pages this paper discusses airline marketing in a consideration of various relevant issues. There are 5 sources are cited ...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

Air Freight Business Plan for Strategic Marketing

In eleven pages this report discusses an airfreight business in a consideration of how a plan for strategic marketing can be devel...

Marketing Case Study of Yahoo!

allowed free access to over 20 million pages of Web site information (Anonymous #2 1), while at the same time, promoting the produ...

Compaq's Marketing

In twelve pages the marketing strategy of Compaq is examined. Thirteen sources are cited in the bibliography....

Review of an Article on Multicultural Marketing

In two pages this paper examines the diversity reflected in multicultural advertising themes and messages. There is 1 source cite...

Business Case Study of Odor Eater Socks

concentrations. Womens nylons and panty hose are typically the primary area of concentration with other categories of hosiery lump...

Merck and Company Inc. Business and Marketing Philosophy

In fourteen pages this paper discusses the business and marketing philosophy of Merck and Co. There are at least 12 sources cited...

Catalog Sales Decline of Land's End

is to rise more quickly than inflation & wages, people are less apt to be willing to pay augmented rates for shipping and companie...

Catalog Marketing of Lands' End Company

In five pages this essay discusses the catalog sales success of Lands' End in a consideration of strategies with other competitor ...

J. Crew and Gap Marketing

In ten pages a comparison on casual and conservative clothing marketing is made between J. Crew and Gap. There are more than twel...

Children's Shoes Marketed by Ralph Lauren

This paper consists of eight pages and should be regarded as a report on the feasibility of a proposed children's shoe line by Ral...

Marketing Options for Reebok

In eight pages this paper discusses various marketing alternatives for Reebok. There are 7 sources cited in the bibliography....

New Competition and Market Share of Starbucks

In six pages this paper examines Starbucks in terms of its market share and its new competition. Seven sources are cited in the b...

Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

Marketing Research and MIS

In four pages this paper examines Management Information Systems as they relate to market research in a consideration of startup, ...

Systems of Decision Support

In five pages the marketing sphere is examined in terms of the functioning of an expert system with its pros and cons and money sa...