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Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

to be made up of push factors and pull factors. The pull factors may be seen in the attraction that new markets hold, such as new ...

down or on the move, without the need for cutlery. The location of the restaurant is also important, and as such we can see that i...

and Duffy, 2003; p. 1). Because they are based on a common source, there are no compatibility issues with these applications. Th...

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

fiber-optic backbone network connecting three advanced SuperPOP Internet Data Centers in New York, Santa Clara and London" (Globix...

fictitious scenario Inc. magazine in 1998 asked to question in its Black and White section, "Would you lie to save your...

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

individual companies. They are stewards of American capitalism itself" (Drickhamer, 2003; p. 14). The National Institute of Stand...

produce to local buyers. . Each of these may be seen as placing the firm at a disadvantage due to the nature of the trading relat...

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

for exploiting opportunities while avoiding internal weaknesses, becoming more likely to gain competitive advantages. The followi...

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

is rare and something that no one would worry about anyway. In any event, in order to evaluate the concept of marketing and just ...

models already studied, or other ideas that have been developed, can be applied to their own unique situation, primary research ha...

be provided by INS and Suji was to provide the equipment and the facilities, with these provisions each company was able to provid...

for some factors t be missed out or estimates to be made which are unrealistic Budgeting may help rectify any mistakes and also gi...

?255 in 2001, this was also a slight increase on 2000 (Euromonitor, 2003). Of these sales, nearly 30% of the total purchases were...

give the company any advantage and as such they will not enhance the sales. Competitive advantage by way of differentiation using ...

a beer, which was initially served in pitchers and glasses in a bar and then in single serving bottles for wider distribution in Q...

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

the product the presentation will deal with the way the product can be presented to the buyers, helping identify tactics which wil...

a magnet" (Cornwell, 2002). The cloths pick up the dust, etc. and then are thrown away (McGee, 1999). Swiffer was introduced to t...

interplay between marketing and science at Merck as bad news piled up about a blockbuster drug used by some 20 million Americans. ...

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

be amended. Research shows that an excellent strategy template to follow is that of Genentech (Stipp, 2003). Genentechs strategy ...

country (Dell Annual Report, 2000). This company has achieved some amazing results, by 2000 the company was selling $50 million a ...