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Price. The product is seen as being the most critical of all the Ps of the marketing mix. If the product is of poor quality or...

on television marketing was the main form of communication (Campaign, 1997). Television takes a large budget and needs ongoing exp...

ice cream market, there has also been a shift in the type of demand that is seen, with a greater level of demand for home products...

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

In fifteen pages the status of financial markets in Australia is further examined in terms of the environment in which it operates...

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

In three pages this paper presents a summary and review of an article that describes how marketing principles are being applied to...

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...

In ten pages this paper discusses import and cosmetics markets in a consideration of Brazil as the location for a new line of cosm...

include language barriers, socio-economic status, religious beliefs, or other forms of restrictions that neglect to include the im...

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

In five pages this paper anticipates what the stock market's future activity might be. Six sources are cited in the bibliography....

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

And the transformation is expected to become even more important as the twenty-first century unfolds (1999). While it seems as if ...

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

In five pages this paper discusses how to creatively and successfully market Internet gambling casinos in the United States in a p...