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Essays 1141 - 1170

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

Contingency Plan

result in lower levels of trade into the local travel agents, however if the firm wishes to differentiate itself on service they w...

BOEING AND SWOT ANALYSIS

Boeings 787 (see below), the delivery is the problem (Katz, 2008). The difficulty here is that Boeings "lean" attitude is fast enc...

Disney; A Strategic Examination

considering the way in which is an integrated strategy in Disney and how the different divisions support each other leading to a s...

Marketing Questions

et al, 2001). However, it is also possible that a researcher may have reservations regarding undertaking research this manner, as ...

Analysis of the Yahoo Internet Corporation

Internet today has become a viable part of the lives of millions of people. Every day, in some part of the world, millions of peo...

Water Sports Development and Marketing in Cuba

to sustain it long term. Per capita GDP in 2002 was only $2,300 (Cuba), and that figure cannot be seen as being merely "relative"...

Competition Measured by Market Concentration

company is below 1 and as such is an essential service, therefore there is a large amount of power with the supplier and as such t...

Overview of the Gucci Group

today. It is also necessary to understand the people behind the company. 2.1 Guccio Gucci and the Founding of Gucci Guccio Gucci...

Marketing of The Body Shop

of target markets but using the same tactics as association markets with the aim of selling dreams and not reality (Ozzard, 1998)....

Voluntary Group Marketing

profiles together. The importance of this variable means it should be present at the beginning, but will not be used until the ana...

Strategic Marketing and Tony Roma

steaks (Tony Romas, 2003). One weekend during the 1970s, Tony Roma and his chef, David Smith, decided to try an experiment - they ...

Holiday Company Proposal for Marketing Research

utilised in a range of media. The research will need to identify the most approach concept for Globetrotters to use and then test ...

Portable Printer Marketing and Business Plan

intended for use with a handheld computer fits well into this continuing "downsizing" trend. Vision and Mission Statements ...

Corporate Comparison of Microsoft and Kodak

other areas. Keeping this in mind, one would automatically surmise that without effective leadership, organizational performance ...

Long Island Golf Driving Range Marketing Plan

the island. The important thing to note is that while Long Island is right near Connecticut, with the exception of the ferry from ...

G Shock and Swatch Watches Marketing

to place themselves at the lower end of the market, alternatively they may be able to place them selves at the top end of the mark...

Strategies for Market Entry

goods are produced they need to be exported to the country concerned. This may be undertaken directly. For example, Zanussi produc...

Magazine Fashion Content and Target Marketing

magazines, unlike the female fashion segment. Magazines such as Cosmopolitan and Essentials, both of which have a female target au...

Financially Analyzing AMS

Advanced Marketing Services, Inc. completed its initial public offering of common stock during July 1987 (AMS, 2002). These days, ...

Analysis of Mail Order Catalogs

In five pages this report considers a student's statistical analysis of mail order catalogs and holiday revenue market shares vari...

Behavior of the Stock Market

In sixteen pages this paper examines stock values, dividend payouts, and the S and P 500 in an analysis of stock market behavior. ...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

A Tutorial on Comcast

Income $1,066 9.6% # Employees 25,700 51.2% At this point, the student may want to include additional fiscal data, such as a com...

Clinique Environmental Analysis

In six pages an environmental analysis of Clinique's new cosmetic product to be marketed in Canada and the United States is presen...

Marketing Case Study of USA Today's Website

that the paper offered in terms on a non subscription was originally meant to be a short term service as they subscribed to the ne...

Shifting Vietnam to a Global Economy

The writer discusses the way in which Vietnam is transforming into a free market economy despite the fact that it is a Communist n...

Burger King's Whopper Product Analysis

down or on the move, without the need for cutlery. The location of the restaurant is also important, and as such we can see that i...

Markeint Audit of Apple Computer, Inc.

In twenty pages this research paper audits Apple in terms of headings and subheadings involving marketing systems, organization, f...