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Essays 121 - 150

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

A Burger King Analysis

In five pages this fast food franchise is evaluated in terms of parent company Diageo background, franchisee details and a SWOT an...

Case Study of Australia's Southcorp

In eighteen pages this paper presents SWOT and stakeholder analyses of Southcorp in a consideration of its position and current pe...

Case Study of KFC

In five pages the current position of Kentucky Fried Chicken is considered in this case study that includes a SWOT analysis and fu...

Millennium Dome's Downfall

In eight pages this paper applies a PEST analysis to support the argument that the Millennium Dome mistakenly positioned its targe...

Wal Mart as a Multinational Corporation

In nine pages this paper presents a global overview of the retailer Wal Mart in a consideration of its involvement in the communit...

Ben and Jerry's Positioning within the Ice Cream Industry

In eight pages this paper presents an overview of the ice cream industry and then focuses on Ben and Jerry's position through exte...

'Promise of Technology' in David Strong's Crazy Mountains

In five pages this paper presents a summary and analysis of 'Promise of Technology' and also offers the opposing position of Alber...

Antitrust Case Against Microsoft and a SWOT Analysis

In six pages this paper presents a SWOT analysis of Microsoft in terms of current and future company position and the impact of th...

Miller Brewing Company SWOT Analysis

In six pages this paper examines Miller Brewing Company's market position via SWOT analysis. Five sources are cited in the biblio...

Examination of Chrysler Corporation

In twenty pages Chrysler is examined in terms of a corporate financial overview of its position prior to the Daimler Benz merger w...

Corporate Overview of Gateway and Dell Computers

In twenty pages this report provides an overview of each computer giant along with an analysis of market positioning, ratios, and ...

Analysis of 360 Degree Mangement Feedback Management Method

should also be scheduled so that employees and work groups can make long-range plans and analyze their progress. Some compa...

Analysis of Sonic, Incorporated

In ten pages this paper presents a business analysis of the Sonic, Inc. fast food conglomerate in an examination of their solid ...

Wal Mart's Marketing Approaches

In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

Competitive Advantage of Outback Steakhouse

In fifteen pages this paper discusses the advantageous competitive position of Outback Steakhouse in a consideration that also inc...

New Directions for IBM

In twelve pages this paper evaluates IBM's status and positioning through a SWOT analysis and consideration of its future directio...

An Investigation of American Airlines

The company problems plaguing American Airlines are the subject of this paper consisting of twelve pages and includes a brief corp...

Examining Debates Among Competing Philosophies

We can better understand this by invoking a comparison. A generalist would demand sameness in terms of how something functions ca...

An Analysis of a Typical Regional Carrier

that are faster and more comfortable than the prop jets they are replacing (Brannigan, 2001). Trouble began however when C...

Strategies of South Africa Breweries

and Lawson, 2002). As per capita income continues to increase in these emerging markets, however, expenditures on other items beg...

Financially Assessing the Merger Between AOL and Time Warner

Time Inc., in filmed entertainment there is Warner Bros and New Line Cinema, for Music there is the Warner Music Group, and for Ca...

Harley Davidson Motor Company Case Study

cut and quality fell, but in the moves made after improve the company, this was increased once again. The image is such as streng...

South African Breweries' Recommendations

are dependent on emerging markets state of evolution. * South African capacity may be underutilized by 2001 (Johnson and Lawson, 2...

Riordan Manufacturing Case Study

teams. The main problem of the current time appears to be that of motivation, or rather the absence of motivation. With a...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Apple; Background and SWOT Analysis

soared and Apple lost their first mover advantage. However, Apple did fight back and developed new sources of differentiation. ...

Myanmar; the Political Situation and International Relations

Was this the media and gained global attention, the real influences on international relations have been seen for many years in th...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...