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George Labovitz and Victor Rosansky's The Power of Alignment

and Rosansky (1997) maintain that a well-deployed strategy is one that engages employees and customers alike, and draws a straight...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Managing with a Global Mindset by Jean Pierre Jeannet

experiences may not lead to a global mindset. By contrast, the executive who has a truly global mindset is able to see across mult...

The Ramsay Scallop by Frances Temple

For example, the rationale offered to the couple for the pilgrimage is that they should atone for the sins of the local townspeopl...

The Jesus Myth by Andrew Greeley

edification of readers who seek, like him, to try to deepen their understanding of Christianity. In accomplishing this task, Gre...

From Slavery to Freedom by John Hope Franklin and Alfred A. Moss Jr.

of race riots and voices rising in protest, led by such African Americans as W.E.B. Du Bois. An ad placed by the NAACP in several ...

Joel Bakan's Corporation, Portrait of a Psychopath

same material, that is, the historical background to corporations, their basic operating motivation and specific case studies. How...

Orwell's Animal Farm

freedom for the sake of wealth and power. As mentioned, many see this work as a novel that encourages true socialist societies. ...

Undermining the Kremlin by Gregory Mitrovich

this time, which includes the fears of policymakers regarding the Soviet threat, as well as their perspective on the ramifications...

Francine Pascal's On My Own

There is Will and Jeremy. At this point she becomes very confused because she does not really know who she likes anymore. There is...

Reviewing Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment By Martha Barletta

seen as a marketing book, but it is also a primer for many who may be set in their ways and need to be shaken into understanding t...

Strong Congregations by Kennon Callahan

qualities that he identifies as intrinsic to small, strong congregations as the foundation for his chapters, building upon these t...

Al Ries and Laura Ries' The 22 Immutable Laws of Branding Reviewed

and the law of singularity. These are the laws that al give an impression of the way that branding is approached, but to get a bet...

Containing Arab Nationalism/salim Yaqub

the Arab nations but to keep communist Russia out of the Middle East. So, while the Doctrine, outwardly, encouraged economic and m...

Overview of Behind a Convict's Eyes

of ethnic minorities in the prison system in the modern era. In his work Stigma: Notes on the Management of Soiled Identity, Goff...

Principles and Purpose of the Declaration of Independence

to give their reasons for breaking with the British Crown. So the declaration not only establishes the United States as an indepe...

Jews in Hollywood and An Empire of Their Own by Neal Gabler

In five pages this paper examines how the Hollywood studio system was created by Jewish business moguls as considered in this 1988...

Overview of One Hell of a Gamble Khrushchev, Castro and Kennedy, 1958-1964 by Aleksandr Fursenko and Timothy Naftali

is evident that Fursenko played a major role in assessing some of the documents that became available following the opening of the...

Review of Republican Roosevelt by John Morton Blum

In five pages this paper evaluates the text in terms of its strengths and weaknesses. There are no other sources listed....

Why Nations Go to War by John Stoessinger

the personalities of the leaders involved represent a crucial factor . Stoessinger begins his case studies with World War I. Typic...

Changing Chinese Women in Death of Woman Wang by Jonathan D. Spence

In five pages this paper contrasts seventeenth century Chinese women with their female counterparts and the changes that have take...

Christian Schools and Their Philosophy According to Kienel et al

In three pages the text The Philosophy of Christian Schools by Drs. Paul A. Kienel, Ollie E. Gibbs, and Sharon R. Berry is summari...

Religious Comparison Between the Book of Genesis and Epic of Gilgamesh

it. The man proceeded immediately to build an ark" (Noss, 38). Marietta Moskin agrees that many of the earliest Hebrew stories d...

Anthony Lewis's Gideon's Trumpet

how a previously made poor decision reached by the Supreme Court was ultimately corrected with the Gideon case. Contents : Chapt...

The Functions of the Executive by Chester Barnard

In seven pages Barnard's organizational theories as presented in this classic text are discussed within the context of a hypotheti...

Joan Atwood's Family Therapy A Systemic-Behavioral Approach

In five pages Atwood's text is presented in an overview of major issues presented and then discusses how systemic behavioral metho...

The Early Music Revival A History by Harry Haskell

with significant insight to the concepts about which he wrote; without such influence, it is likely that the writers intensity tow...

Book Review of Robert Haugen's The New Finance The Case Against Efficient Markets

In three pages Haugen's text is reviewed with other strategies for investment also presented in conjunction with the author's cont...

Book Review of Richard Lord's Culture Shock Succeed in Business Germany

In three pages a review of Lord's text is presented with an emphasis upon the impact of culture on conducting business in Germany....

Book Review of Crosstalk Communicating in a Multicultural Workplace by Sherron B. Kenton and Deborah Valentine

In four pages this text and its emphasis upon multicultural communications and management are examined in this overview. There ar...