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Essays 61 - 90

A Persuasive Memo about Tobacco Advertising

misconstrued. The womans expression is defiant, even angry, while the man is smiling up at her. This suggests that he is pleased w...

Children & Junk Food/A Media Slant

on family food purchases of "cereal, candy and fast food" has been estimated to account for $500 billion per year (Lopes). This fi...

Banking PowerPoint Presentation

in the case of the debt card, it can be used over the telephone or on the internet. Current accounts may also have an overdraft fa...

The Positive Aspects of Monopolies

they do not need to (Gisser, 1999). This meant some monopolies would end up lagging behind technologically other similar industrie...

Child Labour

the last century (Haralambos and Holborn, 2004). Prior to this it was common for children to work, even seen as beneficial to thei...

Implementing Active Directory

single location. The documentation of the plan will form the basis of the migration to take place. This is the reference documen...

Advertising Analysis/3 Gaming Ads

a solid light blue background. Darker blue rises from the bottom of the screen and solidifies into the outline of a castle and a v...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

The Value of Diversity

be undertaken carefully and has additional costs as well as potential benefits. It appears that the concept of diversity managemen...

Advertising Issues

lower than the others, naming the others. Obviously, they cannot all have the lowest rates. Dunkin Donuts claiming it has the best...

Western Roman Emperors and Power Disintegration

When discussing the fall of the Roman empire, what is actually being discussed is the fall of the "western" empire (including Ital...

Political Campaigns That Are Negative and Their Effects

In fourteen pages this essay considers Stephen Ansolabehere and Shanto Iyengar's 'Going Negative: How Attack Ads Shrink and Polari...

AlItalia Advertisements and Antonio Canova's Pauline

In four pages an AlItalia's single print ad is examined in terms of its combination of old and new through imagery and illusion of...

Advertising and Sexual Images

In six pages this paper discusses how advertising uses sexual imagery with the controversial pornographic images of children in Ca...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Public Opinion and Advertising

In six pages this paper examines the 'teen sex' ads of Calvin Klein in order to evaluate the relationship between public opinion a...

A Lingerie Ad Analysis

This essay of six pages provides answers relevant to the content of a lingerie ad featured in a popular magazine and also includes...

'Fear Appeals' and Public Service Advertising

In five pages this paper assesses whether or not public service ads that evoke reader or viewer fear are successful. There are 4 ...

Techniques and Strategies of Lands' End

In seven pages this essay discusses Lands' End techniques and strategies with print ad recommendations included. There is no bibl...

Aztec Ruins National Monument of New Mexico

In five pages the location, history, and meaning of these Anasazi ruins that date back to approximately 1000 A.D. are examined. S...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

Pre European Industrial Revolution Developments

became futile. By the fourteenth century poor diet and over all poor health brought the weakened people of Europe to the grave wit...

Deleterious Impact of the Joe Camel Cigarette Advertising

In five pages this paper discusses the detrimental effects of the Joe Camel ads in terms of targeting the youth market and increas...

Early Palestine and Jews

In eight pages this paper discusses the early Palestine in a consideration of a Jewish boy's story before the fifteenth century A....

Africa Explorer Sir Henry Morton Stanley

This paper consists of nine pages and examines the African exploration of Sir Henry Morton Stanley ad featured in The Exploration ...

A Plan for Advertising a New Jeans Brand

a significant influence on how consumers respond to the advertisement. Such a statement has certainly become a simple matter of fa...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

The Mosaic Timeline -- Rome's Santa Maria Maggiore

The oldest surviving example of mosaic in a Christian church, the Santa Maria Maggiore in Rome shows Christianity's biblical timel...

Advertising Fallacies

a product for a tough man (Poucher). Other products also appeal to male consumers with ads that are "riddled with logical fallac...

Marketing and Health Care

with more knowledge than they may have had in the past. On the other hand, as they say, too much knowledge can be dangerous. Physi...