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Essays 601 - 630

CONDUCTING A MARKETING AUDIT

the marketing audit in general terms. Well also provide an example of how an entity goes about performing an audit. As men...

Hershey's; Strategic Analysis

firm has not diversified into some non confectionary food areas and the firm sells its goods in 90 countries (Hersheys, 2009). How...

HEWLETT-PACKARD: A STRATEGIC AUDIT

service unit - and that offers business process outsourcing, development of applications, systems integration, networking and so o...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Article Critique

and to correlate the wealthy reports into a single source, with the idea that a correlated paper may bring together different idea...

Computer Security Issues

types, event-oriented logs and keystroke logs (Audit trails). Event logs, as the name implies, record system events, while keystro...

Risk Assessment of an Airline

6 gallons of fuel per mile travelled (Boeing, 2009). The current average price of a barrel of fuel is $62.2, and there are 42 US g...

Self-Assessment Management

and treatment programmes Qualifications: * Form 5 Graduate * City & Guilds Level 2 Diploma in Beauty Therapy Experience : * On-th...

Assessing HSBC's Marketing

What changes have occurred and how might those changes be attributed to marketing efforts? * PEST analysis. This is assessment fr...

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...

Fraud in the Court

Inspector generals investigate and audit departments or agencies to detect and prevent fraud, waste, abuse, and corruption. This p...

Security, Accounting, and Information Systems

In five pages this tutorial answers questions regarding IS uses in security and auditing areas. Two sources are listed in the bib...

Clinique Marketing Controls Establishment

In six pages Clinique is examined in terms of the need for the establishment of marketing controls and audits ideally semiannually...

Independence and Auditing Rules

In a paper consisting of seven pages the SEC auditing rules' changes and the Big 5 reactions to them are discussed in terms of acc...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Markeint Audit of Apple Computer, Inc.

In twenty pages this research paper audits Apple in terms of headings and subheadings involving marketing systems, organization, f...

Legend Holding Ltd. Audit Risk

of the auditing process are also beneficial in creating a substantial overview for this company. Audit Risk Audit planning in...

Disney's Strategic Decision Making

In ten pages this paper examines Disney's decision making process in a consideration of financial analysis and the influence of a ...

Independent Regulation of the SEC Auditor

In seven pages this paper examines the impact of regulations on independent SEC auditing compliance. Twelve sources are cited in ...

8 Points of a Productivity Audit

take form. During necessary organizational strategy revisions, the mission statement is one of the first documents addressed; by ...

Project Process and Stages of Time Estimates and Attendance

and documentation to be given to owner, review each requirement against finished product. Project acceptance criteria review betwe...

Strategic Audit Analysis of Wal Mart

and grocery stores and 540 Sams Club warehouse stores (Biesada, 2004). Despite the sluggish economy, Wal-Mart realized a 4.8 perce...

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

Issues Pertaining to SAS 85

/ Single-audit quality concerns by AICPA NEWS: Explains the Auditing Standards Board of the American Institute of Certified Public...

Walt Disney's Strategic Management

Clearly, competitors in those industries with greater rivalry will need to keep closer tabs on their own competitors. Pizza deliv...

Increased Corporate Governance and Auditor Independence

At the time, the SEC had examined the reports of many publicly-held companies and had required more than 100 to restate their resu...

Post WorldCom and Enron International Accounting Standards

a result of ending some of the companys more obscure partnerships (Leonard, 2001). And, it was these partnerships that severely h...

Auditing Process and the External Auditor's Role

appears to be a prevalent theme in almost all of the recently profiled collapses (2002). In other words, even if there are proble...

Boeing's Marketing Audit

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

Safety Audits, A Reflective Evaluation

and compliance audits. Unfortunately, many companies recognize the issue of risk management and its value after HSE accide...