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Essays 1051 - 1080

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Computer Selection

In five pages a friend with a limited budget is seeking advice regarding a computer purchase and this paper considers appropriate ...

Retailing and IT

In ten pages this paper examines the changes in retailing that have resulted from information technology with a consideration of '...

How Advertisements Appeal to Autonomy Need

In this paper consisting of five pages the consumer's desire for autonomous purchases based on advertising cues is discussed in te...

Nabisco, Keebler, and the Cookie Industry

In seven pages this overview of the cookie industry then focuses upon major competitors Nabisco and Keebler and also discusses pro...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Comparing Computers by Gateway and Dell

In five pages choices for a personal home computer purchase are discussed in a comparative analysis of two major manufacturers. T...

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...

Psychology of Consumers and Three Case Scenarios

In fifteen pages three case scenarios of a JVC video recorder purchase, switching from Marlboro reds cigarettes to Lights, and buy...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

Novel Approaches To Fund-Raising Activities For a Softball Team

This paper addresses new approaches for fund-raising activities to generate money for a softball team to purchase new equipment. ...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

Budgeting that is Nonmanufacturing and Manufacturin

In five pages these types of budgeting are examined in terms of primary elements with topics including material usage, purchasing ...

3 Types of Residential Real Estate Sales Contracts

In five pages land description, purchase price adjustments, and mortgage commitment sales contracts are discussed with legal land ...

Abolishing the Transatlantic Slave Trade

(Beary, 1997). The basic elements of the African slave system during the 18th and 19th centuries was based on three elemental s...

Retail Franchising Today

This 10 page paper discusses the advantages and disadvantages of purchasing a franchise, a concept which started in 1919 with A&am...

Elements of Strategic Supply Management

In twenty two pages this paper discusses strategic supply management in a consideration of its basic components, differences from ...

Digital Camera Buying

The image is produced in the digital camera when light enters the lens aperture and hits, quite literally, hundreds of thousands o...

Product Marketing and Decreased Significance of Specific Brands

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

Consumer Pressure for Better Health Care

A seven page paper delineating the factors behind the impetus for better health care products and services. From the 1960s onward...

Public Policy Analyses of Various Issues

The writer provides essays on various public issues such as increasing the driving age or providing health care for the homeless. ...

Unsafe Products, Business Practices, and Ethics

In four pages this paper considers a toxic shock syndrome death case study in this consideration of consumer purchasing of product...

Business Intelligence Competitive Tool of Data Mining

"junk" from the system before uploading the data and implementing a data mining tool. PNC Bank Corp. is used as an example of a ...

A Case Study of a Supermarket Group

In looking at the performance for the last there years the dip and recovery can be seen. The figures are form the annual accounts ...

Magazine Fashion Content and Target Marketing

magazines, unlike the female fashion segment. Magazines such as Cosmopolitan and Essentials, both of which have a female target au...

China and Canadian Exports

of the rules. Even with this in place, theres no guarantee exports will get to market, as KFC learned (well examine this later in ...

Multinational Corporations and Ethics

culture or country? A Case Study: Talisman Energy Perhaps one way to outline Marys dilemma is to examine what other compani...

Click v. Brick Industry Comparison

the opportunity to display their wares up on the Internet as a means by which to boost sales and reach otherwise unattainable mark...

Market Indicators Compared

base year (1985=100). Index results are based on monthly surveys of a sample of 5,000 U.S. households that Conference Board resea...

Exchange Rate Theories

and in the United Kingdom; if D=US$/UK? then the abiding by this law of one price, butter in the United Kingdom should be *D = b...