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Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Influential Black Singers

having some sense of its beauty and understanding rub off on her. I did not argue with her or ask to see her superior. It was as i...

Sudan, Turkey, and the UK and Marketing

the market and also the wide range of demands and communication methods. With 84.5 million radios owned and 219 AM radio stations ...

Money, Advertising, and Political Campaigns

Where once a candidate took almost sole responsibility for getting his message to the American...

Competition Issues and Microsoft

to Nintendo (European Report, 2002). 3. Navision, a Danish company that develops enterprise and accounting software (The Practical...

Toy Pricing Strategy for Wal Mart

slash prices to entice customers to come through the doors. The consumer expects lower prices and relatively adequate service in t...

Airlines and Economics

expense of lower returns on investment in the future; in other words, a company might cut prices now to boost short-term demand....

Xerox Capital Costs

will use a simple example of the calculation of weighted average cost of debt (Xerox, 2001). This can then be applied to the Xerox...

Airlines and Macroeconomics

different prices for it. Then there is the difference between First Class and Coach - for thousands of dollars more, a select grou...

Backgroaund and Analysis of Dell Computer

ethical measures, that are not included in the accounts. If we want to assess Dell and its financial performance a brief ov...

Competition in the Greek Shipping Market

on a life of its own. Greece has long been a maritime nation. The industry was well established long before the current...

Latin America and Progress

lowly culture is not perpetuated? However, one could submit that given the nature evolution of time, their culture would have evol...

Pfizer and Merck Financial Comparison

A quick comparison of the financials shows some interesting differences between these two companies. Sales of Merck were noticeabl...

Elasticity of Oil Prices

Asian oil fields, the worldwide supply of oil was rather stable and predictable. Demand remained rather constant, though seasonal...

Comparative Analysis of Three Types of Personal Firewalls

In five pages the Sygate Personal Firewall, Defender, and BlackICE personal firewalls are discussed in terms of strengths and weak...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Microsoft® Ergonomic Keyboard Pricing

$40 including shipping. The rationale for maintaining the $75 list price is to (1) provide a point of negotiation with business c...

Segmentation and Pricing at Nike

can develop and maintain the same start-up attitude that propelled Knight to work under 28 years ago in founding Nike. There appe...

A Regression Analysis Example

industry, with the share price for Ford and then the US retail sales for new car dealers (in millions). We will use this second se...

Lille Tissages' Case

The company, we are told, has the lowest costs in the industry, and as such we can argue that this company may be...

Global Pricing and Northern Ireland Businesses

Two companies - Enron and Andersen Consulting - have damaged that movement perhaps irreparably. The Enron scandal is too new to h...

Can't Place a Price Tag on the Goods and Services of Nature

it worth to be able to look out on the waves crashing upon rocks on the shoreline? Nobody can place a value on this for it is an ...

Tutorial on the Pharmaceutical Industry

using alternative treatments. Industry Description [Tutorial: Even focusing on the workforce within this industry, a basic overv...

Defense of Cipro Pills Profits by Bayer Corporation

effectively contains the progression of Anthrax. Is this German-based company morally and legally right in making money off this ...

How to Market a New Watch

In five pages this paper considers how a new watch might be marketed in an examination of placement, promotion, and pricing. Four...

Network Management Tools' Test Results

Well, guess what? Times have changed. New players, new products and new approaches are making a difference. The question is, is it...

Government Policies and Effect of Devaluation

elasticity is high. An example of inelastic demand can be found in the worldwide oil crisis of the early 1970s. Gasoline p...

Article Analysis of High Yield Bond Price Determinants

In five pages an article that discusses price influences of high yield bond new issues is critically reviewed. One source is list...

Impact of the EU Single Currency on Trade Between the EU and Those Outside the Zone

This 7 page paper discusses the impact that the adoption of the single currency (the Euro) might have on trade between countries i...