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Essays 451 - 480

The Day of Battle - Rick Atkinson Looks at the Italian Campaign

on whether or not to invade Italy; its quite another to read about the meeting between FDR and Churchill, the dickering that took ...

Health Communication Messages

This research paper describes the characteristics of an effective health communication campaign designed to promote public health ...

Political Campaigns and the Media

This paper considers the power of the media and how presidential campaigns have evolved. There are three sources in this four pag...

Using e-Cigarettes to Quit

This paper provides a proposal for a statewide quit smoking campaign. The paper discusses how the program will be funded, a detail...

Entertainment Public Health Education

This research paper pertains to entertainment education in public health education campaigns. This terms refer to public health me...

Take Charge, Take the Test, A CDC Campaign

This research paper describes and evaluates the CDC's "Take Charge, Take the Test," which is a campaign targeted at African Americ...

Interpersonal Communication Intervention, Article Analysis

This research paper offers an overview of a study that was instigated by Keating and colleagues (2012). This study focused on the...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Experiences of Communication Intern

This essay reports some of the experiences of a communication intern for the Obama campaign. There is one source listed in the bib...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The Former Secretary of State

The paper discusses the woman who came closest to becoming a presidential candidate - Hillary Rodham Clinton. It reports many of t...

Communication by Dove

Dove's Campaign for Real Beauty has been very successful. AS great deal of the success has been the ability of the fir to communi...

South Korea Racism Awareness

In a paper of six pages, the writer looks at South Korean racism. Awareness is targeted in a broad communications campaign. Paper ...

Developing a Public Relations Campaign for Tesco

with the market place maturing and threats seen from existing competition as well as potential new entrants in some areas, especia...

Reforming Education

dollar program, "funded through the Recovery Act," that encourages competition among the states "to inspire education reform" (de ...

Barnes and Noble's E-Reader

downloadable reading material. Barnes & Noble also jumped on the bandwagon with its e-reader, and this in part is what is donated....

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Improving Adult Immunization Rates

considered important for their health, we can consider the statistics on influenza vaccinations specifically. National guidelines...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

AMAZON KINDLE AND STUDENT POPULATION: WILL IT WORK?

Kindle? In this paper, well try to discuss how Amazon should market this device. The Kindle Value Proposition In his artic...

Strategic Campaigns in World War Two

North Africa - Operation TORCH: TORCH represents the first combined Allied action of the war, when British and American troops lan...

Presidential Campaigning, the Toulmin Argument, Jeremy Bentham, and David Hume

In five pages this report contrasts and compares the conservative Bentham with the liberal Hume and then applies their concepts to...

NGO Development and Benefits

2008). The philosophers that Sen refers to as being foundational to transcendental justice include individuals such as "Hobbes an...

Adidas Promotional Campaign during the 2008 Beijing Olympics; A Case Study

need to be muted, due to the IOC rules, but Adidas has found ways to maximize the coverage even finding way to work around these u...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

“The Private History of a Campaign That Failed”

History of a Campaign That Failed" with a recounting of his interactions with another young man that was about the same age that h...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

The 2008 Presidential Election

her gender. Many, Republicans in particular, contended that neither Clinton nor Obama were suitable presidential contenders. The...