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Essays 661 - 690

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Representations of Taiwan

legitimate government of both Taiwan and China began to change in the 1990s when democracy was introduced and new leaders were ele...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

APPLE, SWOT STRATEGY AND COMPETING

A "revolutionary" distribution system that continues to stimulate demand for Apple products (Epperson, 2012). Apples distribution ...

Assessment of Apple

products, many applications which are purchased for use on one piece of hardware, can often be used on others. Therefore, if a gam...

Hendel: "Apples in Honey"

country seems to be in a perpetual state of war with its neighbors, and on the fact that this eternal war has become the norm. Th...

Apple; Marketing and Organization

control over the supply chain. The company identified target market of high end users, including businesses and education that wan...

Apple; Marketing and Organization

supported sale of the iMacs as the brand of Apple became a cult brand, where word of mouth also spread its popularity (Kotler, 200...

Apple; Management Functions

computer that could be used straight out of the box. The planning was more generic and guided by naivety, but it was also a style ...

Introducing the Apple iPhone

that, Steve Jobs "stopped talking" (Elmer-DeWitt, 2007). His presentation "raised dozens of questions -- from the price of the pho...

Investment Questions; Regulation, Bonds and Risk

In the financial markets are regulated by the Securities and Exchange Commission (SEC). The principal purpose of the SEC is to "pr...

Apple; Background and SWOT Analysis

soared and Apple lost their first mover advantage. However, Apple did fight back and developed new sources of differentiation. ...

The Strategies of Microsoft and Apple

This launch was successful and Apple started the grow, with Apple becoming the market leader and by the end of 1980 more than 100,...

Theories Of Police Corruption

are also part of the criminal element, which serves to sway some police to "develop cynical attitude that everyone is just out to ...

BALANCED SCORECARD AND APPLE INC.

it, well determine what cultural changes will be required for implementation and operation of the balanced scorecard. Balanced Sc...

The Strategy and Performance of Apple Inc.

with they launched in 1978; the Apple II was one that had worked towards this vision; it was a computer that could be used straigh...

APPLE, STEVE JOBS AND STRATEGY

35-year run. Though Apple II was easy to use, it was soon swamped by IBMs personal computers, which were a lot less expensive. Fol...

A FRAMEWORK FOR APPLE INC.

It was only when founder Steve Jobs returned to the leadership of the company (with a revised mindset, we might add), that the com...

APPLE INC. - SWOT ANALYSIS AND RECOMMENDATIONS

Aesthetics. Steve Jobs likes things to look good. Because of this, he seems to eschew the "form follows function" school of techno...

APPLE INC. AND MARKETING

unveiled the Macintosh in 1984 (Dorsch, 2010). Jobs left in 1985 (following struggles with company president John Sculley) (Dorsch...

APPLE, STRATEGY AND ENVIRONMENT

the other PC makers). Apple has managed to hold its own through this strategy, except for speed bumps and ill-time decisions in t...

APPLE CORP. AND CAPITAL STRUCTURE

The competition here is Rhapsody for music distribution and Microsoft (Zune) and Sony, among others, on the mp3 players. An...

BCG Matrix Concept and Use

gout of fashion quickly, but this is not always the case. Stars may require a high level of marketing support and it is possible f...

INTERNAL ANALYSIS OF APPLE INC.

Inventories. This is a concern. There seems to be an increase in inventories. In calculating for an inventory turnover ratio (sale...

APPLE LOGO - VISUAL IDENTITY

What does the graphic design or object it represents tell you about the company or organization? The interesting thing abou...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

APPLE INC., INNOVATION AND STRATEGY

has always been focused on making Apple products stylish and nice to look at. In short, Apple innovates through its creativ...

Proposal: The merger of Apple and AT&T

iPhones. That growth is demonstrated below. As the above chart indicates, Japan is the...

TOOLS FOR RATE OF RETURN - APPLE INC.

rate of return. The main disadvantage to this type of measurement, however, is the outlier (such as the financial meltdown ...