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Essays 511 - 540

A FRAMEWORK FOR APPLE INC.

It was only when founder Steve Jobs returned to the leadership of the company (with a revised mindset, we might add), that the com...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

APPLE INC., INNOVATION AND STRATEGY

has always been focused on making Apple products stylish and nice to look at. In short, Apple innovates through its creativ...

APPLE LOGO - VISUAL IDENTITY

What does the graphic design or object it represents tell you about the company or organization? The interesting thing abou...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

INTERNAL ANALYSIS OF APPLE INC.

Inventories. This is a concern. There seems to be an increase in inventories. In calculating for an inventory turnover ratio (sale...

TOOLS FOR RATE OF RETURN - APPLE INC.

rate of return. The main disadvantage to this type of measurement, however, is the outlier (such as the financial meltdown ...

Analysis and Advice for Omnitel Pronto Italia

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

Proposal: The merger of Apple and AT&T

iPhones. That growth is demonstrated below. As the above chart indicates, Japan is the...

Marketing of Microsoft

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

The Strategy and Performance of Apple Inc.

with they launched in 1978; the Apple II was one that had worked towards this vision; it was a computer that could be used straigh...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

APPLE, STEVE JOBS AND STRATEGY

35-year run. Though Apple II was easy to use, it was soon swamped by IBMs personal computers, which were a lot less expensive. Fol...

APPLE INC. - SWOT ANALYSIS AND RECOMMENDATIONS

Aesthetics. Steve Jobs likes things to look good. Because of this, he seems to eschew the "form follows function" school of techno...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

APPLE, STRATEGY AND ENVIRONMENT

the other PC makers). Apple has managed to hold its own through this strategy, except for speed bumps and ill-time decisions in t...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Hershey and the Irish Market

1894, with the creation of a sweet chocolate coating for the caramels that were being produced by the firm (Hersheys, 2009). This ...

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

APPLE CORP. AND CAPITAL STRUCTURE

The competition here is Rhapsody for music distribution and Microsoft (Zune) and Sony, among others, on the mp3 players. An...

BCG Matrix Concept and Use

gout of fashion quickly, but this is not always the case. Stars may require a high level of marketing support and it is possible f...

Is the Marketing Mix Outdated?

guiding tool for decades. During this time the marketplace has changed a great deal. There are increasing forms of media, the pace...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

The Basic Elements of Labor Economics

the Y axis shows the price and the X axis the level of demand, this would result in a downward sloping line. When considering the ...

Expansion Plan for Tim Horton

target markets located in the urban areas. It is also noted that English is widely spoken, which will help to reduce any barriers ...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...