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Essays 541 - 570

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Apples and Phytochemicals

This research paper discussed the research of Kujawska, et al. (2011), which pertains to the phytochemicals found in apples and th...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

APPLE, THE GOVERNMENT, AND PRIVACY VS. SECURITY

Discusses the morality of the U.S. government's request of Apple to provide a hack to open the iPhone of one of the San Bernardino...

Comparing Two Tech Giants

This paper is part of a large project for a student that analyzes and compares two companies, Apple Inc. and Google Inc. The bibli...

Apple in Russia

Apple Computer is a unique company and has been since it was founded in 1976. Today, they manufacture many different hardware item...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Innovation Across Industries

of business. The law of competition in the free market dictates that companies are constantly striving to provide superior product...

The Basic Elements of Labor Economics

the Y axis shows the price and the X axis the level of demand, this would result in a downward sloping line. When considering the ...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Expansion Plan for Tim Horton

target markets located in the urban areas. It is also noted that English is widely spoken, which will help to reduce any barriers ...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Apple After the iPad

other MP3 player. As the iPod aided the Apple image and increased Apple brand awareness and positive associations the iPod sale...

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Three Dimensional Television - Bringing the Technology to Market

the technology supporting televisions emerge, with plasma, LCD the LEDs or being developed. The problems faced by 3-D television m...

APPLE INC., IPOD AND THE PRODUCT LIFE CYCLE

When Apple Inc. launched its first iPod in 2001, it carried a $399 price and could interface only with Macintosh computers (Levy, ...

The Influences and Marketing of Nordstrom

facilitate automated ordering. Technology has also facilitated a presence on the Internet is also supportive of the marketing effo...

The Failings at Enron from an OB Perspective

as individual isolated actors, but they acted as part of a group reflecting loyalties to colleagues and their commitments which we...

The Influence of Macro Economic on Stock Market Prices

potentially greater value when applied to developing markets, where there is an increased desire to attract investment and capital...

LAUNCHING THE IPAD IN CHINA - A STRATEGIC ANALYSIS

what Apple Inc. will need to watch out for. PEST Political. Though China has opened up its country and welcomed foreign di...

APPLE INC. AND THE IPOD: ADDING VALUE TO A BRAND NAME

Discusses how the iPod and iTunes have added value to Apple Inc. The bibliography of this 7-page paper lists 4 sources....

Poetry of Robert Frost and Immortality

In five pages the Frost poems 'Design,' 'After Apple Picking' and 'Stopping by Woods on a Snowy Evening' are analyzed in terms of ...

Odwalla Incorporated and PR Dilemma

In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...

Derek Walcott, Chinua Achebe, and Non Native Writers Use of English

cursory look at Achebes work shows that this is a reasoned and well thought-out choice that serves to underscores the authors mess...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...