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IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Personnel Management v. Human Resource Management

In nine pages this paper presents a model case study in which differences between personnel management and human resource manageme...

Management Accounting and Decisions

In nine pages a hypothetical company is presented in a case study that considers its problems in decision making regarding cyclic ...

Budget Surpluses and Their Economic Impact

in the evaluation of other nations as well. In Australia, for example, the budget has shown a surplus since 1997/98 and the tr...

Sport Obermeyer Ltd. and Considerations for Manufacturing

In eight pages this paper considers a Harvard case study and discusses how manufacturing constraints must be adjusted by Sport Obe...

Current Trend Changing and Business Planning

In five pages a student submitted case study is used in examining how a medical practice can turn around through planning, core co...

Systems of Database Management

In five pages database management systems are examined in a discussion of Oracle and the Oracle8I series with data automation, pro...

Fraud From Inside State Agency

Fraud can occur anywhere and often by people one would not expect to become involved in crimes. In this case study, an investigato...

Crossing Boundaries in Therapy

Technology has added another issue relative to boundaries and dual relationships in therapy. This essay discuses these issues usin...

Using a Customer Corridor to Retain Customers

Cadbury Schweppes is the case study used in this report consisting of fifteen pages in which the development of long term relation...

Commercial Environment and Computer System Implementation

In eight pages a case study is used to discuss the problems involved in the development and implementation of a business computer ...

City Marketing Planning

In five pages this paper considers the example of Brussels in a case study of how to develop a city marketing plan with various re...

Iran Insurance and Global Business Law

In six pages a case study involving Iran insurance companies and U.S. investment in a consideration of international business law ...

Law, Global Trade Policies and New Horizon Optics

and international trade that New Horizon was now facing. Now, two years later, events in the foreign market had resulted in the F...

Generating a Profit Through Internet Retailing

In five pages this paper considers a case study of Woolworth's, an important Australian food retailer, in terms of generating grea...

Ariel Dorfman's Conveying of Emotions Through His Writings

In five pages Dorfman's time in Chile and the emotions he experienced particularly regarding his passion for Angelica are consider...

A Fear Analysis

This paper examines the emotion of fear in five pages and considers what it is, how the concept is used and its characteristics al...

DEFINITION OF "CONTRACT" IN CAR-BUYING

This 3-page paper delves into the basis of contract law, and whether, in a case study, two people are obligated to buy a car becau...

Issues Related to Investigations

A case study of a woman cashing her deceased mother's checks is the final part of this essay. Topics discussed in essay include Mi...

Child and Adolescent OCD

In eighteen pages Obsessive Compulsive Disorder is examined in an overview of the diagnosis as described in DSM IV with a literatu...

'Brackett Heating and Air' and the Microeconomics of Future Planning

In seven pages this report presents a case study of a fictitious company and how microeconomic factors will affect the company's f...

Product Packaging Design for the Visually Impaired

In thirty six pages the ways in which products can be designed in order to better serve vissually impaired individuals are discuss...

International House of Toast and Effective Sales Communication

In two pages the importance of sales communication is discussed within the context of this company case study. There are no other...

Corporate Effectiveness Measurement

In eight pages this paper examines how organizational effectiveness can be measured with a Wal Mart case study included. Six sour...

Strategic Business Approach Differences of C.K. Prahalad, Gary Hamel, and Michael Porter

In twenty nine pages this paper contrasts the business strategies espoused by University of Michigan's C.K. Prahalad, London Schoo...

Business and Moral Issues

In ten pages this research paper examines Shaw and Barry's business behavior case studies entitled Moral Issues in Business and an...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

The Takeover of the Sunbeam Corporation by "Chainsaw Al" Dunlap

A 7 page analysis of the case study depicting this critical point in corporate history. The relentless tactics utilized are analy...

Peter R. Hennessy Case Study of Bumble Bee Seafoods, Inc.

In five pages a Bumble Bee company problem is considered in this case study in which various solutions are suggested and analyzed ...

New York's Filipino Gay Community and an Article by Martin Manalansan

In five pages this paper examines Martin Manalansan's article on gay New York Filipinos and their sense of community in an analysi...